One job. One method. $12.99.
Systematically produced task procedures, one job each, for the recurring work that needs a method, not a masterpiece.
Every Playbook follows the same template: who it is for, the philosophy in a paragraph, numbered steps, one worked example, and when not to use it. That is why they cost $12.99. When you need depth, the Tools are hand-built.
100 jobs, sorted by function.
Buy the one you need. $12.99 each, yours to keep.
Sales
Outreach, calls, proposals, and the conversations that close or renew.
Cold Email Sequence
A four-touch cold email sequence built around one specific buyer problem.
Discovery Call Script
A question-led script for a first sales call with a qualified prospect.
Objection Handling
Prepared responses to the five objections your deals actually stall on.
Proposal Follow-Up
A follow-up sequence for a proposal that has gone quiet.
Pricing Conversation
A script for stating your price plainly and holding it under questions.
Qualifying Checklist
A checklist for deciding whether a lead deserves your next hour.
Demo Structure
A demo run order that shows the buyer's problem solved, not your feature list.
Renewal Conversation
A conversation plan for renewing a customer without a discount reflex.
Upsell Conversation
A plan for raising an expansion with an existing customer without pushing.
Lost Deal Review
A short structured review of a lost deal, for the pattern and not the blame.
Marketing
Copy, positioning, and the recurring content work that fills a calendar.
Landing Page Copy
Landing page copy drafted section by section from one offer and one visitor.
Case Study Writer
A customer case study built from interview notes into a one-page story.
Email Newsletter
A repeatable format for a newsletter issue written in under an hour.
Launch Announcement
A launch announcement for a product or feature, drafted for three channels.
Positioning Statement
A one-paragraph positioning statement tested against your closest alternative.
Competitor Teardown
A structured one-page teardown of a single competitor's offer and messaging.
Customer Interview Guide
A question guide for customer interviews that surfaces behavior, not opinions.
Testimonial Request
A request for a customer testimonial that makes the yes easy to give.
Content Calendar
A four-week content calendar built backward from one business goal.
Webinar Outline
A forty-five minute webinar outline with a single takeaway and a clean ask.
Agency & Client Services
Onboarding, reporting, scope, and the awkward emails clients send.
Client Onboarding
A first-two-weeks onboarding plan for a new client engagement.
Client Status Report
A short client status report that leads with the decisions needed.
Scope Change Conversation
A script for raising a scope change before it turns into free work.
Retainer Renewal
A renewal pitch for a retainer built on last quarter's actual results.
Client Offboarding
A clean exit process for ending a client engagement on good terms.
Creative Brief
A one-page creative brief a team can execute without a clarifying call.
Feedback Consolidation
Conflicting stakeholder feedback consolidated into one decision list.
Project Kickoff
A kickoff meeting plan that fixes scope, roles, and dates on day one.
Difficult Client Email
A reply to a difficult client email that holds the line and keeps the relationship.
Referral Request
A referral request for a happy client that names exactly who to introduce.
People
Hiring, onboarding, reviews, and the conversations managers put off.
Interview Question Bank
A role-specific interview question set tied to what the job requires.
Offer Negotiation (Employer Side)
A plan for negotiating a job offer from the hiring side of the table.
30-Day Onboarding Plan
A week-by-week onboarding plan for a new hire's first thirty days.
Performance Conversation Prep
Preparation for a performance conversation built on specific observed examples.
Exit Interview
An exit interview guide that gets usable answers from a departing employee.
Team Retro
A sixty-minute team retrospective format that ends with owned actions.
Recognition Note
A recognition note specific enough that the person knows what to repeat.
Job Ad Rewrite
A rewrite of an existing job ad that cuts the boilerplate and adds the real work.
Promotion Case
A promotion case for a report, written for the person who decides.
Skills Gap Review
A comparison of the skills a team has against the skills the work needs.
People Playbooks are structuring aids. They are not legal or HR advice. Employment law differs between the US and the UK and between states and countries, so check anything touching dismissal, performance plans, pay, or protected characteristics with a qualified HR professional or employment lawyer.
Operations
Agendas, procedures, reviews, and the paperwork that keeps work repeatable.
Meeting Agenda
A meeting agenda built from the decision the meeting exists to make.
SOP From Notes
A standard operating procedure drafted from rough notes on how a task is done.
Process Handover
A handover document for passing a recurring process to someone else.
Vendor Comparison
A side-by-side vendor comparison scored against criteria set in advance.
Incident Report
A blameless incident report: timeline, cause, fix, and follow-ups.
Decision Log
A decision log entry that records the choice, the reasons, and the revisit date.
Weekly Ops Review
A thirty-minute weekly operations review built on five numbers.
Checklist Builder
A checklist for a recurring task, built from the places it has gone wrong.
Automation Audit
A shortlist of manual tasks worth automating, ranked by hours saved.
Capacity Plan
A simple capacity plan comparing the work coming against the hours available.
Finance
Budgets, invoices, pricing reviews, and plain-English financial writing.
Budget Request
A budget request framed around the return and the cost of waiting.
Invoice Chase
A three-step sequence for chasing an unpaid invoice.
Pricing Review
A periodic review of current prices against costs, wins, and losses.
Cost Review
A line-by-line review of recurring costs for cuts that don't hurt.
Cash Flow Narrative
A plain-English narrative that explains this quarter's cash movement.
Board Update Section
The finance section of a board update, written to be read in two minutes.
Expense Policy
A one-page expense policy a small team will actually follow.
Quote Comparison
A comparison of supplier quotes on total cost and not headline price.
Payment Terms Negotiation
A plan for negotiating payment terms with a client or a supplier.
Financial One-Pager
A one-page financial summary for a reader who is not an accountant.
Finance Playbooks are writing and structuring aids. They are not financial, tax, or accounting advice. Check figures, policies, and anything with legal or tax consequences with a qualified professional.
Founder & Exec
Updates, strategy pages, audits, and announcements for people running the company.
Investor Update Draft
A first draft of a monthly investor update from your raw numbers and notes.
All-Hands Talk
A ten-minute all-hands talk: where we are, what changed, what's next.
Strategy One-Pager
A one-page strategy: where to play, how to win, and what you will not do.
OKR Draft
A quarter's OKRs drafted from one priority, with measurable key results.
Hiring Plan
A twelve-month hiring plan sequenced by what unlocks the most revenue.
Delegation Audit
An audit of your own task list to find what to hand off this month.
Calendar Audit
A review of last month's calendar against what you say matters.
Crisis Holding Statement
A short holding statement for the first hours of a crisis.
Org Change Announcement
An announcement of a team or reporting change that answers the questions people will have.
Advisor Update
A short update to an advisor that ends with one specific ask.
Freelance & Solo
Proposals, rate letters, chasers, and boundaries for people who work for themselves.
Freelance Proposal
A one-to-two-page freelance proposal built around the client's outcome.
Rate Increase Letter
A rate increase letter to an existing client, with notice and a reason.
Late Payment Chase
A firm, polite sequence for a client who has paid late.
Scope Boundary Email
An email that says "that is outside scope" without damaging the work.
Portfolio Case Study
A portfolio case study structured as problem, work, and result.
Availability Update
A short note telling past clients when you have room and what you want.
Client Intake Questionnaire
An intake questionnaire that surfaces the real brief before you quote.
Freelance Testimonial Ask
A testimonial ask timed and worded for the end of a freelance project.
Subcontractor Brief
A brief that lets a subcontractor deliver without daily check-ins.
Declining Work Nicely
A way to decline a project that leaves the door open.
Writing & Comms
Summaries, releases, bios, and the short pieces of writing everyone needs sometimes.
Executive Summary
An executive summary that gives a busy reader the decision in the first paragraph.
Press Release Draft
A press release draft in the structure journalists expect.
LinkedIn Post From Notes
A LinkedIn post drafted from rough notes, with one idea and no filler.
Talk Abstract
A conference talk abstract that tells organizers who it is for and what changes.
Bio Writer
A professional bio in three lengths from a short list of facts.
FAQ Builder
A FAQ page built from the questions customers actually ask.
Apology Email
An apology email that owns the mistake and states the fix.
Thank-You Note
A thank-you note specific enough to be believed.
Cold Intro Request
A request for an introduction that is easy for the connector to forward.
Newsletter From Links
A curated-links newsletter with a point of view, built from saved reading.
Product
Requirements, triage, release notes, and turning raw feedback into decisions.
PRD Lite
A short product requirements doc: problem, users, scope, and success measure.
User Story Pack
A set of user stories with acceptance criteria drafted from a feature brief.
Bug Triage
A triage pass that sorts a bug list by severity, reach, and effort.
Release Notes
Release notes written for the customer and not the commit log.
Feature Announcement
An announcement for a new feature that leads with what the user can now do.
Research Synthesis
A synthesis of interview or survey notes into findings and recommended actions.
Roadmap Narrative
A roadmap explained as a story about problems and not a list of features.
A/B Test Plan
An A/B test plan with a hypothesis, a metric, and a stopping rule.
Feedback Themes
A pass over raw customer feedback that groups it into ranked themes.
Changelog Writer
A changelog entry format that stays short and readable over time.
Which one do you need?
A Playbook is a method for a job you do again and again: the follow-up email, the status report, the agenda. It is produced to a fixed template, one job each, and priced at $12.99 accordingly. It gets you from a blank page to a competent first pass, the same way every time.
A Tool is hand-built and goes deeper. It is written for the situations where the judgment matters more than the format: the senior hire, the pricing decision, the board pack. It costs $39 to $199 because it is made one at a time, with the failure modes worked through.
Where a Playbook sits next to a Tool, its page says so and says what it leaves out. If the work is routine, start with the Playbook. If a mistake would be expensive, use the Tool.