Functional tools for Claude, ChatGPT, and any LLM.
Where our persona frameworks distil how specific people think, our Tools distil specific recurring tasks: making them visible, repeatable, and yours to keep.
A persona changes whose head your AI thinks with. A Tool changes what it does: running the same considered procedure every time you face the difficult email, the senior hire, the pricing call, or the client you can't read.
24 to choose from.
Each one takes a task you already do badly under pressure and gives your AI a procedure for doing it well. Priced individually: buy the one you need.
Strategic Email
Strategic options for high-stakes professional email.
Decision Brief
Structured thinking for high-stakes business decisions.
Founder Weekly Review
Guided weekly review for founders and solo operators.
Hiring Decision
Structured judgement for senior and high-consequence hires.
Pricing Decision
Pricing structures and rationale for SaaS, agency, and consulting operators.
Steal Like a Strategist
Reading competitor marketing for positioning moves they can't counter.
Content Distribution
Channel-specific distribution and angles for a finished piece of writing.
Meeting Pre-Read
Pre-meeting read on attendee intent, pivots, and what success looks like.
Client Risk
Churn risk, intervention, and retain-or-fire judgement across a client book.
What Actually Happened
Separating decision-quality from outcome-luck after the fact.
Negotiation Prep
Structuring leverage, options, and concession order before a negotiation.
Investor Update
Honest, pattern-aware updates to investors and boards.
Cold Outreach Review
Rewriting outreach that gets ignored into outreach that gets answered.
Discovery Call Prep
The questions, traps, and success criteria before a sales discovery call.
Performance Review Writer
Honest, specific, defensible performance reviews without the HR clichés.
Difficult Feedback
Structuring the feedback conversation you keep postponing.
SOP Writer
Turning how you actually do a task into a procedure someone else can run.
Landing Page Teardown
A structured critique of a landing page against what its traffic came for.
Proposal Review
Stress-testing a proposal against what the buyer actually decides on.
Job Description
Job specs that attract the right applicants and repel the wrong ones.
First 90 Days Plan
A structured plan for a new role, new hire, or new remit.
Process Audit
Finding where a working process quietly leaks time, money, or quality.
Board Pack Review
Reading a board pack the way the hardest director in the room will.
Contract Questions
The questions to bring your lawyer before you sign.
Why these aren't personas.
A persona framework, Buffett, Feynman, Kobe, answers the question “how would this person think about my problem?” It changes the voice and the mental models your AI brings. It's broad by design: you point it at anything and it reasons in character.
A Tool is narrower and more demanding. It answers “what is the right procedure for this specific task, and will you run it properly every time?” It doesn't adopt a voice; it runs steps, diagnose, generate options, surface the trade-off, produce the artifact, in the same order whether you're calm or under pressure. That's the part people skip when they do it themselves, and it's the part that's worth engineering once and keeping.
Which is why a Tool is priced like a tool rather than an impulse buy. A $4.99 persona is something you try. A Tool is something you reach for, repeatedly, on the days the task actually matters: the senior hire, the pricing call, the client you're about to lose.
Pick the task you keep getting wrong.
The difficult email, the hire you've half-decided, the price you're guessing at, the client going quiet. Start with whichever one cost you the most this month.