Tutorials & deep dives.
Practical guides on AI thinking frameworks, mental models, and getting better outputs from Claude, ChatGPT, and every LLM. Everything we've learned building this catalogue.
The performance frameworks behind Jordan, Bryant and Federer: what the documented record actually shows
Mamba mentality, process over outcome and the longevity discipline, explained through interviews, documentaries and the athletes' own accounts rather than the highlight-reel version.
The coaching frameworks that built championship cultures: Jackson, Wooden, Belichick and the documented method
The standard of performance, system over tactics, and player development as the moat, explained through the actual programmes and documented practices rather than the motivational-poster version.
The comedy writing disciplines that actually land: Seinfeld, Carlin, Gadsby and the documented craft
The daily streak, form subversion and material on yourself, explained through the actual specials, interviews and writing process rather than the open-mic pep talk version.
Contemplative frameworks as thinking tools: Lao Tzu, the Buddha, Alan Watts and the documented practice
Wu wei, the Four Noble Truths and beginner's mind, explained as practical attention disciplines rather than religious instruction or belief systems.
The creative process frameworks that survive a dry spell: Rubin, King, Disney and the documented practice
Stripping back, daily pages and constraint as engine, explained through the actual working methods rather than the muse-and-inspiration version of creativity.
The kitchen disciplines behind Child, Bourdain and Keller: what the documented record actually shows
Mise en place, refinement through repetition and accessible mastery, explained through the actual cookbooks, memoirs and kitchen accounts rather than the food-television version.
The design frameworks behind Wright, Rams and Ive: what the documented record actually shows
Form follows function, as little design as possible and material integrity, explained through the actual design principles and product history rather than the minimalism-poster version.
Economic thinking frameworks that explain the argument, not just the answer: Smith, Keynes, Ostrom and the documented disagreement
The invisible hand, animal spirits, commons governance and distributed knowledge, explained through the actual research rather than the political shorthand each name has become.
The education frameworks that actually change how people learn: Montessori, Freire, Dewey and the documented method
The prepared environment, banking versus dialogue and mastery before progression, explained through the actual research and case studies rather than the classroom-poster version.
The fashion frameworks behind Lagerfeld, Kawakubo and Abloh: what the documented record actually shows
The three-percent approach, anti-fashion and runway-to-rack, explained through the actual interviews and house structures rather than the front-row-caption version.
The directing frameworks behind Kubrick, Hitchcock and Kurosawa: what the documented record actually shows
Suspense over surprise, obsessive specificity and ecstatic truth, explained through the interviews and production accounts rather than the film-school poster version.
The systems design frameworks behind Miyamoto, Meier and Kojima: what the documented record actually shows
Interesting decisions, playful constraints and emergent simulation, explained through the actual interviews and design postmortems rather than the game-jam poster version.
How behavioural science explains the decisions you regret: Kahneman, Cialdini, Thaler and the documented research
System 1 thinking, the six principles of influence, choice architecture and growth mindset, explained with the actual experiments behind them rather than the LinkedIn version.
How business icons actually built enduring companies: Walton, Knight, Blakely and the operating record
Frugal scale, brand-as-experience and store-floor presence, drawn from the memoirs and operating histories of the founders who built brands that outlasted a single product cycle.
How the great investors actually think: mental models from Buffett, Munger, Dalio and the documented record
Investing is the best-documented thinking discipline there is. Here's what the shareholder letters, memos and interviews actually show about how great investors reason, drawn from the public record rather than folklore.
The reporting disciplines that actually hold up: Hitchens, Attenborough, Terkel and the documented method
Source discipline, out-preparing the room and patient observation, explained through the actual reporting record rather than the media-personality version of journalism.
Marketing frameworks that survive contact with a real campaign: Hormozi, Ogilvy, Godin and the documented method
Offer construction, awareness levels, permission marketing and the six principles of influence, explained with worked campaigns rather than swipe-file slogans.
Military strategy frameworks applied to modern decisions: Clausewitz, Eisenhower, Grant and the documented doctrine
Friction and fog of war, coalition leadership and simple orders, explained through the actual doctrine and campaign records, with no glorification of the wars themselves.
How movements actually get built: King, Nightingale, Burke and the documented organising method
Nonviolent provocation, documented harm and patient groundwork, explained through the actual campaigns and case records rather than the inspirational-poster version of activism.
The creative frameworks behind Eno, Bowie and Davis: what the documented record actually shows
Oblique strategies, persona reinvention and listening as discipline, explained through the interviews and studio accounts rather than the music-documentary highlight reel.
Negotiation mental models that survive contact with a real counterparty
Chris Voss's tactical empathy, Fisher and Ury's principled negotiation, and the rest of the documented negotiation record, explained with worked examples rather than slogans.
The performance frameworks that actually change behaviour: Clear, Newport, Collins and the evidence behind the habits
Identity-based habits, deep work and Level 5 leadership, explained through the actual research and case studies rather than the productivity-app version.
Philosophy frameworks for holding a question open: Arendt, Beauvoir, Davis and the documented method
The banality of evil, situated knowledge and critique through example, explained through the actual texts and arguments rather than the quote-card version of each thinker.
Political leadership frameworks under permanent scrutiny: Thatcher, Ardern, Ginsburg and the documented method
Conviction politics, crisis framing and strategic patience, explained through the actual speeches, rulings and case studies rather than the campaign-poster version.
Product management frameworks that actually hold up: Cagan, Torres, Norman and the discipline's real foundations
Empowered teams, continuous discovery, the build trap and affordance design, explained with worked scenarios rather than roadmap jargon.
How great scientists actually reasoned: Feynman, Curie, Darwin and the documented methods behind the discoveries
The Feynman technique, slow hunches, and thought experiments, explained through the biographies and the scientists' own accounts rather than the inspirational-poster version.
The engineering frameworks that actually hold up: Carmack, Hopper, Torvalds and the documented method
First-principles engineering, decomplecting, and reliability as a discipline, explained through the actual talks, mailing list posts and biographies rather than the quote-card version.
How historical leaders actually reasoned under pressure: Aurelius, Lincoln, Sun Tzu and the documented record
Stoic detachment, team of rivals and strategic deception, explained through the letters, doctrine and biography rather than the inspirational-quote version.
The operating frameworks behind Jobs, Bezos and Musk: what the documented record actually shows
First principles reasoning, working backwards, customer obsession and founder mode, explained through the letters, interviews and biographies rather than the founder-worship version.
Who the Creative Stack is for, and what ten approaches give you that one influence can't
The Creative Stack pairs Rick Rubin, Frida Kahlo, Hideo Kojima and seven others across restraint, reinvention and creative decision-making. Here's what each contributes and when.
Who the Decision-Maker's Stack is for, and what ten cross-domain minds give you that one field can't
The Decision-Maker's Stack pairs Charlie Munger, Daniel Kahneman, Sun Tzu and seven others across judgement, strategy and institutional power. Here's what each contributes and when.
Who the Engineer's Stack is for, and what ten minds give you that one changelog can't
The Engineer's Stack pairs Grace Hopper, Andrej Karpathy, Linus Torvalds and seven others across reliability, simplicity and systems thinking. Here's what each contributes and when.
Who the Founder Stack is for, and what ten thinkers give you that one can't
The Founder Stack pairs Naval Ravikant, Warren Buffett, Sara Blakely and seven others across capital, brand, product and personal sustainability. Here's what each contributes and when.
Who the Investor's Stack is for, and what ten frameworks give you that one favourite investor can't
The Investor's Stack pairs Warren Buffett, Charlie Munger, Cathie Wood and seven others across value, systems and contrarian conviction. Here's what each contributes and when.
Who the Leadership Stack is for, and what ten operators give you that one management book can't
The Leadership Stack pairs Phil Jackson, Satya Nadella, Margaret Thatcher and seven others across culture-building, crisis leadership and institutional power. Here's what each contributes and when.
Who Women Who Built Things is for, and what ten builders give you that one biography can't
Women Who Built Things pairs Grace Hopper, Marie Curie, Sara Blakely and seven others across engineering, science and brand-building. Here's what each contributes and when.
The writing frameworks that actually persuade: Didion, Morrison, Baldwin and the documented craft
Observation as method, revision as thinking and personal as political, explained through the actual essays and interviews rather than the writing-advice-poster version.
Tools vs Frameworks: What's the Difference, and Which Do You Want?
A framework is $4.99 and a Tool can be $199. Here is the difference between the two product lines on authority.md, and which one you actually want.
Which Tool Should You Buy? An Honest Decision Guide
Twelve Tools, but you only need the one that matches the task you keep doing badly. A one-minute decision guide, including when the honest answer is to buy nothing yet.
Best places to buy Claude Skills in 2026: marketplaces compared
Claude Skills covers coding tools, document processors, thinking frameworks, and more. Here's an honest breakdown of the leading marketplaces by category, with genuine picks for each — and where authority.md fits in.
Where to buy AI thinking frameworks: 2026 buyer's guide
AI thinking frameworks are mental models from named thinkers, delivered as files or prompts for Claude, ChatGPT, and Gemini. Here's how the options compare on criteria that actually matter: catalogue depth, format quality, price, and provenance.
authority.md vs Think Like Them: Honest Comparison
Both sites offer AI thinking frameworks inspired by famous thinkers. One is free, one is $4.99. Here's what you actually get from each, who each is right for, and when we'd tell you to pick the other.
authority.md vs Writing Your Own Prompts: Which Actually Works?
Before buying a framework, most people consider just writing their own prompt. Here's an honest look at when that works, when it doesn't, and when $4.99 actually saves you time.
How to Give Your AI Agent a Thinking Framework (API Guide)
Load a thinking framework into Claude, OpenAI, or any LLM agent via system prompt. Production-ready code examples for Anthropic, OpenAI, LangChain, and custom agents.
Claude Skill vs Custom GPT vs System Prompt: Which Should You Use?
Deep comparison of the three main ways to give AI a custom personality — Claude Skills, ChatGPT Custom GPTs, and raw system prompts. With honest pros, cons, and use cases.
Use a Thinking Framework in ChatGPT, Gemini & Other LLMs
How to load a thinking framework .md file into ChatGPT Custom GPTs, Gemini, Grok, and agent frameworks. Practical walkthrough with examples.
How to Install a Claude Skill from authority.md (in 60 seconds)
Step-by-step guide to installing a thinking framework Claude Skill from authority.md — in Claude.ai, Claude Code, and the Claude API. Plus fallback for ChatGPT and Gemini.
Stacking Thinking Frameworks: Which Ones Combine Well?
Not every pair of thinking frameworks works together. Some reinforce, some contradict, some cover each other's blind spots. Here's an honest guide to stacking.
What Is a Claude Skill? A Plain-English Explainer
Claude Skills in plain English — what they are, how they work, when to use them, and what they're good (and bad) at. With install instructions and honest limits.
Which Thinking Framework Should You Buy? An Honest Decision Guide
Not sure which thinking framework to download? This guide helps you pick by what you're actually working on — investments, product decisions, creative work, leadership, and more.