Services

The store is the proof. This is the same method applied to your business.

authority.md was built by distilling how 641 thinkers reason into skills an AI can use. We do the same for companies: your senior people's judgment, your recurring work, your market, turned into skills and frameworks your team actually uses, and a site AI search engines actually cite.

Run by Gareth Hoyle, MD of Marketing Signals, twenty years in search, speaks internationally on agentic AI. Fixed prices. Written deliverables. No hourly billing.

Book a scoping call
Three packages

Pick the size of the job.

Skills and GEO Audit

$4,900
Two weeks

We look at how your team actually uses Claude and ChatGPT today, then build your first five custom skills from the recurring work we find. Alongside it, a GEO audit of your site: how AI search engines currently see you, cite you, and skip you, with the fixes in priority order.

What you get
  • A usage audit with the ten tasks your team repeats most
  • Five working skills built for those tasks, delivered as Claude Skills and plain .md
  • A GEO audit with a prioritized fix list
  • A 90-minute readout with your team
Who it is for

A company that has bought AI seats and suspects most of the value is still on the table.

Team Workshop

$7,500
One day, up to twelve people, on site or remote

A working day, not a talk. Every attendee leaves with three skills built for their own role, the method to build the next ten, and the store's full catalog for the team.

What you get
  • Pre-workshop interviews with three attendees
  • A day structured around your real work
  • Three skills per attendee
  • The all-access catalog
  • A follow-up call thirty days later
Who it is for

A leadership team or department that wants a shared way of working with AI, not twelve private experiments.

Custom Framework Build

From$25,000
Scoped and priced in writing first

Your company's own thinking frameworks and task skills, built from your documented methods and your senior people's judgment, delivered as a private skills library with org-wide provisioning. The treatment we give the thinkers in the store, applied to the people who run your business.

What you get
  • Structured interviews with your senior people
  • A private library of frameworks and task skills
  • Org provisioning setup
  • A quarterly refresh for the first year
Who it is for

A firm whose edge is how its best people think, and which wants that edge to survive their calendar.

Book a scoping call
How it works

Three steps, in writing.

  1. 1
    A thirty-minute scoping call
    We learn what you do and what you want from it.
  2. 2
    A one-page scope and fixed price
    Deliverables, timeline and price in writing, before any work starts.
  3. 3
    Delivery on the stated timeline
    Written deliverables you can read, edit and keep.

No proposals theater. No retainers unless you ask for one.

Why us

The evidence is on the site.

We built the store: 641 frameworks, 24 Tools, 100 Playbooks and 240-plus guides, with one person and Claude Code. We run a search agency whose specialism is being found by AI engines.

We publish how we test skills (/testing) and what is in them (/security).

Questions

Before you book.

Do you work with agencies?

Yes. The audit and the skills work the same way whether the end client is you or one of yours, and we white-label the audit so it carries your name and your format. Skills can be built for a single client or as one shared set for your whole team. Scope and price are still fixed in writing before any work starts. Tell us on the scoping call how you plan to use the work, and we will scope it that way from the beginning.

Which assistants do the skills work with?

Claude natively, as Claude Skills you upload or drop into a skills folder. ChatGPT, Gemini, Codex and Cursor are covered through the open Agent Skills format, which is just a folder holding a SKILL.md text file. Every skill also ships as a plain .md you can paste into any assistant that accepts instructions. Because the files are text only, with no scripts or code, you can read every line before your team uses them. How closely an assistant follows a skill varies by model, which is why we publish how we test.

Who owns what you build?

You do, in full. The skills, frameworks and written deliverables we build for you are yours to use, edit, share inside your company and keep. We keep nothing proprietary: no locked formats, no hidden tooling and no ongoing dependency on us. Everything is delivered as plain text files you can open in any editor and load into any assistant, now or in five years, whether or not you ever work with us again.

Can we start smaller than the audit?

Yes, and the store is the smaller start. A ten-framework bundle is $29.99, Tools start at $39, and each Playbook is $12.99. A bundle and a handful of Playbooks cost less than one hour of consulting, so you can put real material in front of your team and see whether they use it. If they do, the audit or workshop is the natural next step. Nothing in the store commits you to anything else.

Is the workshop remote?

Both. The workshop runs on site or remote, for up to twelve people, as one working day. The structure is the same either way: interviews with three attendees beforehand, then a day built around your real work, with every attendee leaving with three skills for their own role. The difference is logistics, not content. Tell us on the scoping call which suits your team, and we will write it into the one-page scope.

What does "from $25,000" mean?

It is the floor for a single-function library, such as one department's frameworks and task skills. A wider scope costs more, because there are more functions to cover, more senior people to interview and more skills to build. Whatever the figure, scope and price are fixed in writing before any work starts, so there are no hourly overruns and no surprise invoices. The one-page scope names the deliverables, the timeline and the price, and you proceed only if you agree with all three.

Thirty minutes, then a one-page scope.

Fixed price, in writing, before any work starts.

Book a scoping call