A number is not a decision. A structure is.
The tool that turns a price you flinched at into three structures you can defend, each pursuing a different commercial outcome, with the strongest case against your favourite one made for you.
Most pricing is set by looking at a competitor, subtracting a bit, and rounding to something that ends in nine. That is not pricing. It is flinching.
Price is the strongest signal a buyer receives about what something is, and the structure of a price often matters more than the number. Pricing Decision works the levers that actually move willingness to pay, then produces three real structures you can defend. It will not tell you the right number. It will make sure you chose the shape on purpose.
Three pricing structures, not one anxious number.
Same model, same five minutes. Here is that consultant's question, run two ways.
You are a consultant charging £1,500 a day for strategy work. You suspect you are underpriced but cannot tell by how much, or in what shape.
You ask whether you are underpriced. You get a reasoned answer. Probably yes, value pricing beats a day rate, consider a premium tier, maybe £2,000 to £2,500 a day.
Solid advice. You now have a bigger number to feel nervous about quoting, and you are still selling days. The number changed. The shape did not.
It does not hand you a number. First it separates what you sell from what they buy: not days, but a decision worth six figures to the founder. Then three real structures:
- →£18k fixed-scope: filters out day-rate shoppers
- →£8k / £18k / £35k tiers: top anchors the middle
- →Outcome-linked: price tracks the result
Then the part that earns the price: it argues against the one you are drawn to. You lean outcome-linked because it sounds the most aligned. Your buyers cannot measure the outcome cleanly and will not want to argue attribution in six months. The structure that sounds most aligned is the one most likely to create a dispute.
The cold version moved your number. This changed what you are selling.
- ✦SaaS founders reaching for a price that feels defensible rather than reasoned
- ✦Agency owners and consultants who suspect they are underpriced
- ✦Anyone restructuring tiers, moving off hourly, or answering a competitor's price
- →pricing-decision.zip: a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →pricing-decision-skill.md: plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts, anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, Gemini, and the API
What it does with a real question.
We sell a project management tool to design studios at $29 per seat per month. Usage data shows most accounts have 4 to 6 active users, and our best customers use us daily. Competitors charge $12 to $45. I am considering moving to a flat team price but worry about revenue from our larger accounts.
Position: Move to team pricing, but not one flat number. A single flat price will leak revenue from your larger accounts and leave your smallest ones overpaying.
Right now your buyer's reference point is the per-seat price, so you get compared line by line against $12 tools and $45 tools, and every added designer feels like a fresh decision to spend. A team price resets that comparison. Studios stop asking what a seat costs and start asking what the tool costs for the studio, which is a much better question for a product your best customers use daily. Daily use is your real leverage here: those customers will not leave over a modest price, so you have more room than the $29 figure suggests.
Your data says most accounts sit at 4 to 6 users, or $116 to $174 a month today. A band for up to 6 people priced near $149 keeps the typical account roughly whole and makes the offer easy to say out loud. Then add a second band for larger studios, priced so a 12-person account pays at least what it pays now. That protects the accounts you are worried about.
Next move: Pull your accounts by active seat count and model revenue at three
The full Tool runs the whole procedure and writes the complete deliverable, not this excerpt.
Written by claude-sonnet-5-5 with this Tool loaded, 2026-10-11. Checked automatically for length and for copied framework text.
No subscription · free updates within v1.x
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
Delivered to your email within 60 seconds · Secured by Stripe
Price includes UK VAT where applicable
Before you buy.
How is this different from just asking Claude directly?
Asked cold, you get a number and a rationale for it. This refuses to give you a number. It separates value from cost, works the pricing levers you are using by accident, produces three structures serving different outcomes, and argues against the one you prefer. The output is a decision you made on purpose.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Tool itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full: see our refund policy.
Pricing Decision is a structured pricing tool. Not financial advice, not a substitute for unit-economics modelling.