Stop making big decisions in your head.
The tool that turns a vague what should I do into a structured brief: the actual decision, your hidden assumptions, three options with second-order consequences, and the strongest argument against the one you are leaning toward.
Most strategic thinking is a founder pacing the kitchen at 11pm trying to decide which option feels less wrong. That is not a strategy. It is anxiety performing strategy.
Decision Brief structures the actual thinking. You describe the decision. It works through it the way a senior advisor would: what is the real decision, what are you assuming that you have not checked, who else is affected and what are their hidden incentives, what do the three options look like 12 months out, and what is the strongest argument against the one you prefer. Then it produces the brief: a written record of the choice and the reasoning.
The difference is not the answer. It is the question.
Same decision, same five minutes. The only variable is structure.
You are considering raising prices 30% across your retainers. You want to know whether it is a good idea.
You get a competent answer. Pros: more revenue, premium positioning, filters price-sensitive accounts. Cons: churn risk, relationship damage, timing. Phase it, grandfather key clients, watch your top accounts.
Sensible. The kind of thing a sharp friend says over coffee. You read it, nod, and you are exactly where you started.
It does not answer. It asks whether you are asking the right question:
- →The real decision is not raise prices. It is decide which clients I am willing to lose
- →The unchecked assumption: you model 80% retention; the honest number is 50 to 60
- →The hidden incentive: the visible reason is revenue; the real one is two years of underpricing yourself
Then the line that does the real work: what would change your mind? If I lose two of my top five, I bail. Now you have a stopping rule, written down, before the emotion of the moment can rewrite it.
The cold version answered a question you hadn't finished asking. This made you ask the better one.
- ✦Founders making non-trivial decisions weekly
- ✦Operators who realise their gut is not always right
- ✦Anyone tired of decision-by-Slack-thread
- →decision-brief.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →decision-brief-skill.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, Gemini, and the API
No subscription · free updates within v1.x
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Before you buy.
How is this different from just asking Claude directly?
Asked cold, Claude answers the question you asked, which is rarely the real one. This refuses to answer until it has found the actual decision underneath, surfaced the assumption you have not checked and the incentive you are hiding from yourself, and made you set a stopping rule before the moment can rewrite it.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Tool itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full — see the refund policy in our terms.
Decision Brief is a structured thinking tool. Not financial or legal advice, not a substitute for professional counsel on regulated decisions.