Last quarter's results, including the miss, then the renewal.
A renewal pitch built from your original goals and actual numbers, with next quarter's priorities and the price in that order.
A retainer renews or lapses on one thing: whether the client can say what the last quarter produced. Most renewal emails skip that and go straight to next quarter's plan, which assumes the argument has been made. If the client cannot name a result, they see a monthly cost.
Retainer Renewal builds a scorecard against the goals you agreed, separates what your work moved from what other forces moved, and names the biggest miss with the fix. It then proposes three priorities for next quarter, sets the price and options, and prepares answers to the two likeliest objections.
What it produces.
- →A goal-by-goal scorecard marked hit, partial, or missed
- →An honest paragraph on the biggest miss and what changes
- →Three next-quarter priorities with targets
- →A one-page pitch with price, options, and a decision date
- ✦Agency owners with monthly retainer clients
- ✦Consultants renewing quarterly engagements
- ✦Account leads who need to defend a fee at review time
- →retainer-renewal.zip: a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →retainer-renewal-skill.md: plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts, anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, and Gemini
No subscription · free updates within v1.x
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Before you buy.
How is this different from just asking Claude directly?
Asked cold, Claude writes an upbeat renewal email that leans on thanks and future plans. This starts from your agreed goals and real figures, admits the miss, credits only what your work caused, and puts the price last.
How is this different from a Tool?
Playbooks are systematically produced to a fixed template and priced accordingly ($12.99). Tools are hand-built, one at a time, and go deeper ($39 to $199). A Playbook gives you a reliable method for routine work; a Tool is for when the judgment matters more than the format.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Playbook itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full: see our refund policy.