Four emails. One problem. One small ask each time.
A cold email sequence built from a blank page: four short touches for one buyer and one problem, each adding something new instead of circling back.
Most cold sequences are one email and three reminders. The reader sees the same ask four times in different words and deletes all four. A sequence that works gives each email a different job: a question, a piece of proof, a new angle, and a clean exit.
Cold Email Sequence takes the buyer, the problem you solve, and your best proof, and drafts all four emails with subject lines and send timing. Every email is under 90 words and asks for something smaller than a call.
What it produces.
- →Four complete emails with subject lines
- →Send timing for each touch
- →One proof point placed where it does the most work
- →A final email that makes saying no easy, which is where many replies come from
- ✦Founders and salespeople starting outbound to a new segment
- ✦Consultants who need a repeatable first-touch sequence
- ✦Anyone rebuilding a sequence from a blank page
This Playbook drafts a sequence from a blank page. It does not diagnose one you have already sent. The Cold Outreach Review Tool does that: it reads your existing message the way a skeptical stranger would, finds the exact sentence that loses them, and flags list and targeting problems. Cold Email Sequence does not include that review, and the two are not interchangeable.
See the Cold Outreach Review Tool ($49) →- →cold-email-sequence.zip: a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →cold-email-sequence-skill.md: plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts, anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, and Gemini
No subscription · free updates within v1.x
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Price includes UK VAT where applicable
Before you buy.
How is this different from just asking Claude directly?
Asked cold, Claude writes one polished email and perhaps a generic follow-up. This builds the whole four-touch sequence around one buyer and one problem, gives each email a different job and a smaller ask, and checks the set as a whole so no follow-up just repeats the first.
How is this different from a Tool?
Playbooks are systematically produced to a fixed template and priced accordingly ($12.99). Tools are hand-built, one at a time, and go deeper ($39 to $199). A Playbook gives you a reliable method for routine work; a Tool is for when the judgment matters more than the format. This Playbook drafts a sequence from a blank page. It does not diagnose one you have already sent. The Cold Outreach Review Tool does that: it reads your existing message the way a skeptical stranger would, finds the exact sentence that loses them, and flags list and targeting problems. Cold Email Sequence does not include that review, and the two are not interchangeable.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Playbook itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full: see our refund policy.