One paragraph that says who it's for and why it beats what they'd do otherwise.
A positioning statement built around a named buyer and their real alternative, then tested to see whether it holds when the names are swapped.
Most positioning statements fail the same way: they praise the offer without comparing it to anything. Every sentence is true of every competitor, so nobody can repeat it, and the website, pitch, and sales call each say something different.
Positioning Statement names one buyer and the thing they would do instead, which is often a spreadsheet and not a rival. It writes the paragraph around the real difference, then runs a swap test. If the statement stays true with the alternative's name in place of yours, it goes back for another pass.
What it produces.
- →A one-paragraph positioning statement
- →A one-line version the team can repeat
- →The named buyer and the named alternative, written down
- →One claim you must be able to prove, flagged
- ✦Founders who describe the business differently every time
- ✦Product marketers who need a base for the site and sales deck
- ✦Consultants sharpening what they say they do and for whom
- →positioning-statement.zip: a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →positioning-statement-skill.md: plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts, anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, and Gemini
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Before you buy.
How is this different from just asking Claude directly?
Asked cold, Claude writes a confident paragraph full of adjectives that would fit any competitor. This forces a named buyer and a real alternative, uses only differences you can state as facts, and rejects the draft if it survives the name swap.
How is this different from a Tool?
Playbooks are systematically produced to a fixed template and priced accordingly ($12.99). Tools are hand-built, one at a time, and go deeper ($39 to $199). A Playbook gives you a reliable method for routine work; a Tool is for when the judgment matters more than the format.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Playbook itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full: see our refund policy.