Renew on the value delivered. Trade before you discount.
A conversation plan for an upcoming renewal: timeline, value summary, questions, pricing position, and an at-risk response, all built from the account.
Renewals get handled late and defensively. The seller leaves it to the final week, then opens with a discount because that feels safe. The customer learns that waiting works, and margin leaves with every cycle.
Renewal Conversation works backward from the renewal date and builds a timeline of touches. It drafts a one-page value summary that includes the gap, three planning questions, a pricing position where every reduction is paired with a trade, and a plan for the customer who hints at leaving.
What it produces.
- →A dated renewal timeline with three touches
- →A one-page value summary, including what has not worked
- →Three planning questions and a pricing position with trades
- →A response for an at-risk customer and a closing message
- ✦Agency owners with retainers that roll over
- ✦Account managers who own their own renewals
- ✦Founders who discount at the first hint of resistance
- →renewal-conversation.zip: a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →renewal-conversation-skill.md: plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts, anywhere
- →A README inside the zip with install steps for Claude, ChatGPT, and Gemini
No subscription · free updates within v1.x
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Before you buy.
How is this different from just asking Claude directly?
Asked cold, Claude writes a renewal email. This builds the whole run-up: when to start, what to show, what to ask, and what you will trade, so the price conversation comes after the value one.
How is this different from a Tool?
Playbooks are systematically produced to a fixed template and priced accordingly ($12.99). Tools are hand-built, one at a time, and go deeper ($39 to $199). A Playbook gives you a reliable method for routine work; a Tool is for when the judgment matters more than the format.
Will this work with ChatGPT, Gemini, and other LLMs?
Yes. You get a native Claude Skill (.zip) that auto-invokes in Claude, plus a plain .md you can paste into a ChatGPT Custom GPT, a Gemini system prompt, or any LLM. The procedure travels with the file.
Can I share this with my team?
It's licensed for your own personal and professional use. The output it produces is yours to circulate. To put the Playbook itself in the hands of a whole team, email hello@authority.md about team licensing.
What if it doesn't work for me?
If the file hasn't been delivered, or arrives defective or empty, we refund in full: see our refund policy.