Marketing & Sales Thinking Frameworks

Hormozi's offer construction and Donald Miller's StoryBrand framework. Hormozi's work is the strongest practical guide to making the offer itself — bonuses, guarantees, pricing structure — do more of the conversion work; small businesses tend to over-invest in copy and under-invest in offer. StoryBrand gives you a clear template for messaging when you can't afford to hire a strategist.

Yes, with adjustment. April Dunford's positioning work is the strongest framework specifically built for B2B tech — it answers the question of who you compete against and what makes you the right choice. Cialdini's influence principles apply directly to enterprise sales cycles. Skip the consumer direct-response frameworks (Brunson, Kern) until you're in a low-touch, high-volume B2B segment where they translate.

No. Frameworks help you brief better, evaluate work better, and avoid the most common strategic errors — which is genuinely useful — but they don't run paid campaigns, manage ad accounts, or handle the operational craft of making marketing actually happen. Use the frameworks to think more clearly about marketing strategy and to ask better questions of the specialists you hire.

We include the documented method, not the persona. Some of the figures here built careers on hard-sell techniques that wouldn't be appropriate in many modern contexts (Cardone, certain elements of Brunson's work). The frameworks describe how they thought about persuasion and offer construction — the underlying mechanics — not a recommendation to adopt the full performative style. Read for principle, decide on application separately.