The David Ogilvy
Framework
Direct Response & Advertising Craft
David Ogilvy moved markets by understanding the specific psychology of attention and offer. David Ogilvy's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The direct response & advertising craft framework distils David Ogilvy's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions David Ogilvy made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with David Ogilvy's distinctive patterns rather than a default model voice.
A glimpse of David Ogilvy's thinking.
The consumer is not a moron—she's your wife. Every advertisement must tell the complete selling story because you never know when a prospect will see it for the first time. Research, facts, and results matter more than awards or clever wordplay.
- 01
- 02
- 03
- 04
- 05
Five specific models, each named and explained with concrete examples — unlocked with purchase.
What would make an intelligent housewife choose this product over the competition?
4 more questions in David Ogilvy's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics David Ogilvy actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in David Ogilvy's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like David Ogilvy, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →david-ogilvy.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →david-ogilvy-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
Save up to 40% with a bundle
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
Delivered to your email within 60 seconds · Secured by Stripe
Price includes UK VAT where applicable
Inspired by the documented thinking of David Ogilvy. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.