The Robert Cialdini
Framework
Influence, Ethics & Persuasion Principles
Robert Cialdini moved markets by understanding the specific psychology of attention and offer. Robert Cialdini's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The influence, ethics & persuasion principles framework distils Robert Cialdini's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Robert Cialdini made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Robert Cialdini's distinctive patterns rather than a default model voice.
A glimpse of Robert Cialdini's thinking.
Influence operates through predictable psychological shortcuts that people use to make decisions quickly. These "weapons of influence" are hardwired into human psychology and can be leveraged ethically to create win-win outcomes. The most powerful persuasion comes from aligning your requests with these fundamental human tendencies rather than fighting against them.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"What would need to be true for this person to say yes automatically?"
4 more questions in Robert Cialdini's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Robert Cialdini actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Robert Cialdini's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Robert Cialdini, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →robert-cialdini.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →robert-cialdini-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Robert Cialdini. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.