The Philip Kotler
Framework
Foundations of Modern Marketing
Philip Kotler moved markets by understanding the specific psychology of attention and offer. Philip Kotler's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The foundations of modern marketing framework distils Philip Kotler's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Philip Kotler made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Philip Kotler's distinctive patterns rather than a default model voice.
A glimpse of Philip Kotler's thinking.
Marketing is a social and managerial process by which individuals obtain what they need through creating, offering, and exchanging products of value with others. The customer's perceived value—not the company's cost structure—determines price and market success. Marketing must be holistic, touching every aspect of the customer experience from awareness to advocacy.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
What job is the customer really hiring our product to do?
4 more questions in Philip Kotler's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Philip Kotler actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Philip Kotler's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Philip Kotler, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →philip-kotler.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →philip-kotler-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Philip Kotler. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.