Marketing & Sales

The Hiten Shah Framework

Bootstrapped SaaS & Content Engines

IncludedNative Claude Skill + plain .md for ChatGPT, Gemini & every LLM
4.9 rating·3530 downloads

Hiten Shah moved markets by understanding the specific psychology of attention and offer. Hiten Shah's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The bootstrapped saas & content engines framework distils Hiten Shah's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Hiten Shah made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Hiten Shah's distinctive patterns rather than a default model voice.

Inside the framework

A glimpse of Hiten Shah's thinking.

Core Philosophy

Every feature, every piece of content, every business decision must be validated by direct customer conversations before execution. Growth comes from solving real problems for people who already have budget allocated, not from creating demand for problems people don't know they have.

Five Mental Models
  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Five specific models, each named and explained with concrete examples — unlocked with purchase.

A Signature Question · sample

What's the manual process you're doing today that takes the most time?

4 more questions in Hiten Shah's voice are unlocked with purchase.

What Hiten Shah Would NOT Do · sample
Launch features without 50+ customer validation interviews documenting identical workflows

Full list of anti-patterns unlocked with purchase.

Continue reading

The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Hiten Shah actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.

Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.

What's inside
  • Core philosophy — 2–3 sentences grounded in Hiten Shah's documented worldview
  • Five signature mental models — each named, with concrete examples from their work
  • Decision heuristics — the concrete rules they actually used
  • Signature questions — five questions that sound like Hiten Shah, not a generic MBA
  • What they would NOT do — the anti-patterns this framework rejects
  • Copy-paste activation prompt — drop straight into Claude or ChatGPT
  • Worked example — the framework applied to a realistic scenario
Delivered in two formats
  • hiten-shah.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to ~/.claude/skills/
  • hiten-shah-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Hiten Shah. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.

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