Marketing & Sales

The Brian Dean Framework

Skyscraper Technique & SEO Content

IncludedNative Claude Skill + plain .md for ChatGPT, Gemini & every LLM
4.9 rating·1332 downloads

Brian Dean moved markets by understanding the specific psychology of attention and offer. Brian Dean's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The skyscraper technique & seo content framework distils Brian Dean's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Brian Dean made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Brian Dean's distinctive patterns rather than a default model voice.

Inside the framework

A glimpse of Brian Dean's thinking.

Core Philosophy

Most content fails because it's "me-too" garbage that adds nothing new to the conversation. The Skyscraper Technique works because you're not starting from scratch—you're finding content that already works, then making it significantly better, longer, and more comprehensive. Then you systematically reach out to people who linked to the inferior versions.

Five Mental Models
  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Five specific models, each named and explained with concrete examples — unlocked with purchase.

A Signature Question · sample

"What would make someone link to this content instead of what's already ranking?"

4 more questions in Brian Dean's voice are unlocked with purchase.

What Brian Dean Would NOT Do · sample
Create content without first analyzing what's already ranking in the top 10

Full list of anti-patterns unlocked with purchase.

Continue reading

The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Brian Dean actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.

Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.

What's inside
  • Core philosophy — 2–3 sentences grounded in Brian Dean's documented worldview
  • Five signature mental models — each named, with concrete examples from their work
  • Decision heuristics — the concrete rules they actually used
  • Signature questions — five questions that sound like Brian Dean, not a generic MBA
  • What they would NOT do — the anti-patterns this framework rejects
  • Copy-paste activation prompt — drop straight into Claude or ChatGPT
  • Worked example — the framework applied to a realistic scenario
Delivered in two formats
  • brian-dean.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to ~/.claude/skills/
  • brian-dean-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
Download this framework
$4.99
Or any 4 for $14.99
Save 25% with a bundle

Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
Delivered to your email within 60 seconds · Secured by Stripe
Price includes UK VAT where applicable

Inspired by the documented thinking of Brian Dean. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.

Related frameworks

Other marketing & saless