The April Dunford
Framework
Positioning for Tech Products
April Dunford moved markets by understanding the specific psychology of attention and offer. April Dunford's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The positioning for tech products framework distils April Dunford's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions April Dunford made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with April Dunford's distinctive patterns rather than a default model voice.
A glimpse of April Dunford's thinking.
Positioning isn't marketing fluff—it's the strategic foundation that determines whether customers understand your value before you even start selling. Most tech companies fail because they let the market position them instead of deliberately choosing how to frame their unique strengths against a winnable competitive set.
- 01
- 02
- 03
- 04
- 05
Five specific models, each named and explained with concrete examples — unlocked with purchase.
"What would customers use if your product didn't exist, and why is that the wrong frame for comparison?"
4 more questions in April Dunford's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics April Dunford actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in April Dunford's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like April Dunford, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →april-dunford.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →april-dunford-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
Save 25% with a bundle
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
Delivered to your email within 60 seconds · Secured by Stripe
Price includes UK VAT where applicable
Inspired by the documented thinking of April Dunford. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.