The Donald Miller
Framework
StoryBrand & Clarifying Your Message
Donald Miller moved markets by understanding the specific psychology of attention and offer. Donald Miller's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The storybrand & clarifying your message framework distils Donald Miller's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Donald Miller made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Donald Miller's distinctive patterns rather than a default model voice.
A glimpse of Donald Miller's thinking.
Your customer is the hero of the story, not your brand. Most businesses fail because they make themselves the hero and bore customers with features instead of showing how they solve problems. Clear messaging isn't about being clever—it's about being obvious.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
What does your customer want more than anything else?
4 more questions in Donald Miller's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Donald Miller actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Donald Miller's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Donald Miller, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →donald-miller.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →donald-miller-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Donald Miller. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.