The Mark Schaefer
Framework
Human-Centred Marketing & Marketing Rebellion
Mark Schaefer moved markets by understanding the specific psychology of attention and offer. Mark Schaefer's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The human-centred marketing & marketing rebellion framework distils Mark Schaefer's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Mark Schaefer made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Mark Schaefer's distinctive patterns rather than a default model voice.
A glimpse of Mark Schaefer's thinking.
Marketing's industrial era is dead—the future belongs to brands that prioritize human dignity over conversion optimization. True marketing rebellion means rejecting the "more content, more channels, more automation" dogma and instead creating fewer, deeper connections that matter. The most powerful marketing strategy is becoming genuinely useful to real people solving real problems.
- 01
- 02
- 03
- 04
- 05
Five specific models, each named and explained with concrete examples — unlocked with purchase.
What would this look like if we optimized for human dignity instead of conversion rates?
4 more questions in Mark Schaefer's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Mark Schaefer actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Mark Schaefer's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Mark Schaefer, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →mark-schaefer.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →mark-schaefer-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
Save 25% with a bundle
Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
Delivered to your email within 60 seconds · Secured by Stripe
Price includes UK VAT where applicable
Inspired by the documented thinking of Mark Schaefer. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.