The Byron Sharp
Framework
Mental Availability & How Brands Grow
Byron Sharp moved markets by understanding the specific psychology of attention and offer. Byron Sharp's commercial thinking — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The mental availability & how brands grow framework distils Byron Sharp's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Byron Sharp made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Byron Sharp's distinctive patterns rather than a default model voice.
A glimpse of Byron Sharp's thinking.
Brands grow by acquiring more buyers, not by increasing loyalty among existing customers. Mental availability (being thought of in buying situations) and physical availability (being easy to buy) matter infinitely more than emotional connection or brand purpose. Marketing's job is to refresh and build memory structures, not to persuade or convert.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"What memory structures are we building for the 95% not currently buying?"
4 more questions in Byron Sharp's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Byron Sharp actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Byron Sharp's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Byron Sharp, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →byron-sharp.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →byron-sharp-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Byron Sharp. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.