The Jeff Bezos
Framework
Customer Obsession & Scale
Jeff Bezos built Amazon on two ideas everyone else considered obvious but nobody actually practised: put the customer first even when they can't tell the difference, and take long enough horizons that most competitors are structurally unable to follow. This framework captures the specific mechanisms — six-page memos instead of slide decks, working-backwards PR/FAQ documents, regret minimisation over opportunity maximisation — that turned a bookstore into a trillion-dollar operating system.
- ✦Core philosophy — 2–3 sentences grounded in Jeff Bezos's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Jeff Bezos, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
We're preparing this framework now. In the meantime, browse our currently available flagships.
Inspired by the documented thinking of Jeff Bezos. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.