The Herb Cohen
Framework
Everything Is Negotiable
Herb Cohen represents one of the most distinctive thinking patterns in their field. Herb Cohen's approach — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The everything is negotiable framework distils Herb Cohen's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Herb Cohen made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Herb Cohen's distinctive patterns rather than a default model voice.
A glimpse of Herb Cohen's thinking.
Every negotiation is a game played with information, time, and power — and most people surrender all three before they even sit down. Herb Cohen's worldview is simple and ruthless: the rules you think are fixed were written by someone who benefits from you believing they're fixed. Care enough to win, but not so much that you lose your nerve. The person who needs the deal least controls the deal most.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"Who has the authority to make an exception to that policy?"
4 more questions in Herb Cohen's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Herb Cohen actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Herb Cohen's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Herb Cohen, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →herb-cohen.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →herb-cohen-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Herb Cohen. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.