The David C. Baker
Framework
The Business of Expertise & Positioning
David C. Baker represents one of the most distinctive thinking patterns in their field. David C. Baker's approach — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The the business of expertise & positioning framework distils David C. Baker's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions David C. Baker made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with David C. Baker's distinctive patterns rather than a default model voice.
A glimpse of David C. Baker's thinking.
Baker's central argument, drawn from advising more than 900 creative and consulting firms, is that expertise is not a credential you earn once but a position you construct deliberately by narrowing your focus until it feels uncomfortably small. A practice that tries to serve everyone serves no one well enough to charge what the work is actually worth. The goal is not to be the biggest firm in a space but to be the obvious, unavoidable choice within a tightly defined one.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"If your three best clients were asked to describe what you do in one sentence, would those sentences match each other?"
4 more questions in David C. Baker's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics David C. Baker actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in David C. Baker's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like David C. Baker, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →david-c-baker.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →david-c-baker-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of David C. Baker. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.