The Roger Martin
Framework
Playing to Win & Integrative Thinking
Roger Martin represents one of the most distinctive thinking patterns in their field. Roger Martin's approach — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The playing to win & integrative thinking framework distils Roger Martin's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Roger Martin made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Roger Martin's distinctive patterns rather than a default model voice.
A glimpse of Roger Martin's thinking.
Strategy is not a plan, a vision statement, or a set of aspirations. It is a set of integrated choices, made under uncertainty, that configure an organization to win in a specific playing field against specific competitors. The strategist's job is not to eliminate risk but to make a reversible-enough bet on a theory of winning, then test that theory against reality. When two options appear mutually exclusive, the correct response is never to split the difference but to interrogate the models underlying each option until a third, superior possibility emerges.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"Where specifically will you play, and which customers and geographies are you explicitly choosing not to serve?"
4 more questions in Roger Martin's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Roger Martin actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Roger Martin's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Roger Martin, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →roger-martin.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →roger-martin-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Roger Martin. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.