The Mark Roberge
Framework
The Sales Acceleration Formula
Mark Roberge represents one of the most distinctive thinking patterns in their field. Mark Roberge's approach — captured in this framework as mental models, decision heuristics, and the signature questions they would ask. The the sales acceleration formula framework distils Mark Roberge's documented approach into a .md skill file you can load into Claude, ChatGPT, or any LLM in seconds. Where most AI personas generate generic output, this framework is grounded in real documented work: interviews, writing, published frameworks, and the specific decisions Mark Roberge made when it mattered. Use it for decision-making, writing, strategy, or any situation where you want your AI to think with Mark Roberge's distinctive patterns rather than a default model voice.
A glimpse of Mark Roberge's thinking.
Sales is an engineering problem, not a charisma problem. Every input, from the traits of the people you hire to the activities they run each week, can be instrumented, measured, and iterated on like a product. Roberge's conviction, forged during HubSpot's growth from $0 to $100M ARR, is that the highest-leverage act of any sales leader is designing the system rather than riding along on deals. When the system is correct, quota attainment becomes a predictable output rather than a quarterly surprise.
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Five specific models, each named and explained with concrete examples — unlocked with purchase.
"What does our data say about which attributes, specifically, correlate with top-quartile attainment on this team, and when did we last update that analysis?"
4 more questions in Mark Roberge's voice are unlocked with purchase.
Full list of anti-patterns unlocked with purchase.
The full framework adds: detailed explanations of all five mental models with real-world examples, the decision heuristics Mark Roberge actually used, remaining signature questions, the complete list of anti-patterns, a copy-paste activation prompt, and a worked example.
Unlocked the moment you purchase. ~2,000 words total. Delivered as a Claude Skill and plain .md within 60 seconds of checkout.
- ✦Core philosophy — 2–3 sentences grounded in Mark Roberge's documented worldview
- ✦Five signature mental models — each named, with concrete examples from their work
- ✦Decision heuristics — the concrete rules they actually used
- ✦Signature questions — five questions that sound like Mark Roberge, not a generic MBA
- ✦What they would NOT do — the anti-patterns this framework rejects
- ✦Copy-paste activation prompt — drop straight into Claude or ChatGPT
- ✦Worked example — the framework applied to a realistic scenario
- →mark-roberge.zip — a native Claude Skill. Upload to Settings → Skills in Claude, or unzip to
~/.claude/skills/ - →mark-roberge-framework.md — plain markdown. Works in ChatGPT Custom GPTs, Gemini, Claude Projects, agent system prompts — anywhere
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Works as a Claude Skill (.zip) and as a plain .md for ChatGPT, Gemini & every LLM
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Inspired by the documented thinking of Mark Roberge. A mental-model toolkit, not a literal representation. Delivered as a .md file compatible with Claude, ChatGPT, Gemini, and any LLM.