# authority.md

> Download authority as a .md file. A marketplace for AI thinking frameworks inspired by the world's most exceptional people — delivered as skill files that work with Claude, ChatGPT, Gemini, or any LLM.

authority.md sells downloadable .md skill files. Pricing: $4.99 each, 4 for $14.99, 10 for $29.99 for frameworks; Tools priced individually from $39 to $199; Playbooks at a flat $12.99 each; Bundles of ten curated frameworks at $29.99. Each file contains: core philosophy, five named mental models, decision heuristics, signature questions, anti-patterns, an activation prompt, and a worked example.

The library covers 641 thinkers across 48 categories: Tech Visionary, Developer, Investor, Sports Icon, Coach & Leader, Historical Leader, Political Leader, Philosopher, Educator, Activist, Scientist & Thinker, Creative Visionary, Filmmaker, Writer & Cultural Critic, Marketing & Sales, Performance & Mindset, Business Icon, Musician, Comedian, Game Designer, Spiritual Teacher, Architect & Designer, Chef, Journalist, Military Strategist, Fashion Designer, Behavioural Science, Negotiator, Economist, Product Leader, Satirist & Screenwriter, AI Researcher, Operator & Systems, Medicine & Health, Legal Mind, Explorer & Adventurer, Bootstrapper, Psychotherapist, Dancer & Choreographer, Historian, Photographer & Visual Artist, Mathematician, Literary Mind, Myth & Archetype, Consultant & Advisor, Business Strategist, People & Culture, Sales Leader.

## Start here

Not sure which product line you need? [https://authority.md/start](https://authority.md/start) routes by the job you are trying to do: a recurring task (Playbooks or Tools), a way of thinking (frameworks), a ready-made stack (Bundles), learning first (guides), or a request for something not yet built.

## Featured frameworks

- [Elon Musk](https://authority.md/elon-musk): First Principles & Moonshots
- [Steve Jobs](https://authority.md/steve-jobs): Design Thinking & Perfectionism
- [Jeff Bezos](https://authority.md/jeff-bezos): Customer Obsession & Scale
- [John Carmack](https://authority.md/john-carmack): First-Principles Engineering & Obsessive Focus
- [Andrej Karpathy](https://authority.md/andrej-karpathy): Software 2.0/3.0 & Neural Network Pedagogy
- [Linus Torvalds](https://authority.md/linus-torvalds): Pragmatic Engineering & Strong Opinions
- [Rich Hickey](https://authority.md/rich-hickey): Simplicity & Decomplecting
- [Grace Hopper](https://authority.md/grace-hopper): Compiler Pioneering & Plain-Language Computing
- [Margaret Hamilton](https://authority.md/margaret-hamilton): Software Engineering as Discipline & Mission Reliability
- [Barbara Liskov](https://authority.md/barbara-liskov): Abstraction & Behavioural Subtyping
- [Tim Berners-Lee](https://authority.md/tim-berners-lee): Open Standards & Decentralised Architecture
- [Warren Buffett](https://authority.md/warren-buffett): Value Investing & Long-Term Thinking
- [Charlie Munger](https://authority.md/charlie-munger): Mental Models & Latticework Thinking
- [Ray Dalio](https://authority.md/ray-dalio): Principles & Radical Transparency
- [Naval Ravikant](https://authority.md/naval-ravikant): Wealth, Leverage & Clarity
- [Cathie Wood](https://authority.md/cathie-wood): Disruptive Innovation & Conviction
- [Michael Jordan](https://authority.md/michael-jordan): Competitive Excellence & Standards
- [Kobe Bryant](https://authority.md/kobe-bryant): Mamba Mentality & Work Ethic
- [Simone Biles](https://authority.md/simone-biles): Standards, Safety & Courage
- [Marcus Aurelius](https://authority.md/marcus-aurelius): Stoicism & The Philosopher King
- [Napoleon Bonaparte](https://authority.md/napoleon-bonaparte): Speed, Intelligence & Decisive Action
- [Sun Tzu](https://authority.md/sun-tzu): Strategy, Deception & Victory
- [Hannah Arendt](https://authority.md/hannah-arendt): Political Philosophy & The Banality of Evil
- [bell hooks](https://authority.md/bell-hooks): Engaged Pedagogy & Love as Practice
- [Malala Yousafzai](https://authority.md/malala-yousafzai): Courage Under Violence & Global Advocacy
- [Richard Feynman](https://authority.md/richard-feynman): First Principles & Teaching via Curiosity
- [Marie Curie](https://authority.md/marie-curie): Rigour, Endurance & Uncharted Research
- [Ada Lovelace](https://authority.md/ada-lovelace): Imagination in Computation & First-Principles Algorithmic Thought
- [Rick Rubin](https://authority.md/rick-rubin): Creative Listening & Stripping Back
- [Frida Kahlo](https://authority.md/frida-kahlo): Autobiographical Art & Pain as Material
- [Maya Angelou](https://authority.md/maya-angelou): Lived Authority & Poetic Courage
- [Virginia Woolf](https://authority.md/virginia-woolf): Interior Life & Room of One's Own
- [Alex Hormozi](https://authority.md/alex-hormozi): Offer Creation & Value Maximisation
- [Gareth Hoyle](https://authority.md/gareth-hoyle): Agentic Agency Operations & The Four-Day Week
- [Ann Handley](https://authority.md/ann-handley): Content Craft & Marketing Ethics
- [James Clear](https://authority.md/james-clear): Atomic Habits & Compound Improvement
- [Arianna Huffington](https://authority.md/arianna-huffington): Sustainable Performance & Reinvention
- [Sara Blakely](https://authority.md/sara-blakely): Bootstrapped Brand-Building & Grit
- [Oprah Winfrey](https://authority.md/oprah-winfrey): Authenticity & Personal Brand Scale
- [Lao Tzu](https://authority.md/lao-tzu): Wu Wei & The Tao
- [Julia Child](https://authority.md/julia-child): Joyful Expertise & Accessible Mastery
- [Leonardo da Vinci](https://authority.md/leonardo-da-vinci): Curiosity, Notebooks & Cross-Disciplinary Genius
- [Rei Kawakubo](https://authority.md/rei-kawakubo): Anti-Fashion & Conceptual Rigour
- [Jennifer Doudna](https://authority.md/jennifer-doudna): CRISPR Gene Editing & Scientific Courage
- [Martin Luther King Jr.](https://authority.md/martin-luther-king-jr): Nonviolent Strategy & Moral Imagination
- [Akira Kurosawa](https://authority.md/akira-kurosawa): Movement, Weather & Human Scale
- [Hayao Miyazaki](https://authority.md/hayao-miyazaki): Ma, Craft & Handmade Worlds
- [Daniel Kahneman](https://authority.md/daniel-kahneman): System 1, System 2 & Cognitive Bias
- [Robert Cialdini](https://authority.md/robert-cialdini): Influence & Ethical Persuasion
- [Carol Dweck](https://authority.md/carol-dweck): Growth Mindset & Praise Design
- [Richard Thaler](https://authority.md/richard-thaler): Nudge & Choice Architecture
- [Chris Voss](https://authority.md/chris-voss): Tactical Empathy & Calibrated Questions
- [Sheila Heen](https://authority.md/sheila-heen): Difficult Conversations & Feedback
- [William Ury](https://authority.md/william-ury): Getting Past No & The Third Side
- [Adam Smith](https://authority.md/adam-smith): Division of Labour & The Invisible Hand
- [John Maynard Keynes](https://authority.md/john-maynard-keynes): Animal Spirits & Counter-Cyclical Thinking
- [Elinor Ostrom](https://authority.md/elinor-ostrom): Commons Governance & Polycentric Systems
- [Friedrich Hayek](https://authority.md/friedrich-hayek): Distributed Knowledge & Spontaneous Order
- [Don Norman](https://authority.md/don-norman): Affordances & Human-Centred Design
- [Tony Fadell](https://authority.md/tony-fadell): Build, Opinion-Driven Product & The Mission
- [Julie Zhuo](https://authority.md/julie-zhuo): Managing Design & The Making of a Manager
- [Stanley Kubrick](https://authority.md/stanley-kubrick): Obsessive Control & Visual Precision
- [Alfred Hitchcock](https://authority.md/alfred-hitchcock): Suspense Engineering & Audience Manipulation
- [Maria Montessori](https://authority.md/maria-montessori): Prepared Environment & The Absorbent Mind
- [Paulo Freire](https://authority.md/paulo-freire): Critical Pedagogy & Dialogue
- [Armando Iannucci](https://authority.md/armando-iannucci): Satire, Power & the Language of Evasion
- [Aaron Sorkin](https://authority.md/aaron-sorkin): Intention, Obstacle & the Sound of Argument
- [Trey Parker](https://authority.md/trey-parker): But/Therefore Storytelling & Speed as Discipline
- [Norman Lear](https://authority.md/norman-lear): Political Comedy in the Living Room
- [Geoffrey Hinton](https://authority.md/geoffrey-hinton): Backpropagation & Second Thoughts
- [Andrew Ng](https://authority.md/andrew-ng): Applied AI & Pragmatic Deployment
- [Demis Hassabis](https://authority.md/demis-hassabis): Games, Memory & Scientific AI
- [Fei-Fei Li](https://authority.md/fei-fei-li): Human-Centered AI & ImageNet
- [W. Edwards Deming](https://authority.md/w-edwards-deming): Systems, Variation & the Fourteen Points
- [Taiichi Ohno](https://authority.md/taiichi-ohno): The Toyota Production System & Seeing Waste
- [Eli Goldratt](https://authority.md/eli-goldratt): Theory of Constraints & The Goal
- [Andy Grove](https://authority.md/andy-grove): High Output Management & Strategic Inflection Points
- [Atul Gawande](https://authority.md/atul-gawande): Checklists, Coaching & Being Mortal
- [William Osler](https://authority.md/william-osler): The Bedside Method & Equanimity
- [Florence Nightingale](https://authority.md/florence-nightingale): Data, Sanitation & the Real Work Behind the Lamp
- [Ruth Bader Ginsburg](https://authority.md/ruth-bader-ginsburg): Incremental Argument & Dissent as Roadmap
- [Thurgood Marshall](https://authority.md/thurgood-marshall): Strategic Litigation & the Long Campaign
- [Oliver Wendell Holmes](https://authority.md/oliver-wendell-holmes): The Common Law & Experience Over Logic
- [Ernest Shackleton](https://authority.md/ernest-shackleton): Crisis Leadership & the Long Retreat
- [Roald Amundsen](https://authority.md/roald-amundsen): Preparation Over Heroics
- [Sylvia Earle](https://authority.md/sylvia-earle): The Deep Frontier & Hope Spots
- [Jason Fried](https://authority.md/jason-fried): Calm Company & Rework
- [David Heinemeier Hansson](https://authority.md/dhh): Conviction, Craft & Saying No
- [Sahil Lavingia](https://authority.md/sahil-lavingia): The Minimalist Entrepreneur
- [Carl Jung](https://authority.md/carl-jung): Archetypes, Shadow & Individuation
- [Carl Rogers](https://authority.md/carl-rogers): Unconditional Positive Regard & the Person-Centered Method
- [Irvin Yalom](https://authority.md/irvin-yalom): The Here-and-Now & Existential Givens
- [Twyla Tharp](https://authority.md/twyla-tharp): The Creative Habit & the Box
- [Martha Graham](https://authority.md/martha-graham): Contraction, Release & the Blood Memory
- [Barbara Tuchman](https://authority.md/barbara-tuchman): The March of Folly & Narrative History
- [Ibn Khaldun](https://authority.md/ibn-khaldun): Asabiyyah & the Cycle of Dynasties
- [Mary Beard](https://authority.md/mary-beard): Rome, Evidence & Public Argument
- [Henri Cartier-Bresson](https://authority.md/henri-cartier-bresson): The Decisive Moment
- [Ansel Adams](https://authority.md/ansel-adams): Visualization & the Zone System
- [G.H. Hardy](https://authority.md/gh-hardy): A Mathematician's Apology & Useless Beauty
- [Emmy Noether](https://authority.md/emmy-noether): Symmetry & Conservation
- [Paul Erdos](https://authority.md/paul-erdos): Collaboration at Scale & the Open Problem
- [Sherlock Holmes](https://authority.md/sherlock-holmes): Deduction & the Attention to What Is Absent
- [Odysseus](https://authority.md/odysseus): Cunning, Patience & the Long Way Home
- [Elizabeth Bennet](https://authority.md/elizabeth-bennet): First Impressions Revised
- [Athena](https://authority.md/athena): Strategic Wisdom & Craft
- [Loki](https://authority.md/loki): The Trickster's Lens & Productive Chaos
- [Sun Wukong](https://authority.md/sun-wukong): Irreverence, Mastery & the 72 Transformations
- [David Maister](https://authority.md/david-maister): The Trusted Advisor & the One-Firm Firm
- [Richard Rumelt](https://authority.md/richard-rumelt): Good Strategy, Bad Strategy & the Kernel
- [Amy Edmondson](https://authority.md/amy-edmondson): Psychological Safety & the Fearless Organization
- [Neil Rackham](https://authority.md/neil-rackham): SPIN Selling & Research-Based Selling

## Tools

A second product line. Where the frameworks distil how a specific person thinks, Tools distil a specific recurring task into a repeatable procedure. Priced individually ($39 to $199), delivered as a native Claude Skill plus a plain .md for any LLM.

- [Strategic Email](https://authority.md/tools/strategic-email): Strategic options for high-stakes professional email. $49.
- [Decision Brief](https://authority.md/tools/decision-brief): Structured thinking for high-stakes business decisions. $79.
- [Founder Weekly Review](https://authority.md/tools/founder-weekly-review): Guided weekly review for founders and solo operators. $129.
- [Hiring Decision](https://authority.md/tools/hiring-decision): Structured judgement for senior and high-consequence hires. $199.
- [Pricing Decision](https://authority.md/tools/pricing-decision): Pricing structures and rationale for SaaS, agency, and consulting operators. $99.
- [Steal Like a Strategist](https://authority.md/tools/steal-like-a-strategist): Reading competitor marketing for positioning moves they can't counter. $49.
- [Content Distribution](https://authority.md/tools/content-distribution): Channel-specific distribution and angles for a finished piece of writing. $79.
- [Meeting Pre-Read](https://authority.md/tools/meeting-pre-read): Pre-meeting read on attendee intent, pivots, and what success looks like. $39.
- [Client Risk](https://authority.md/tools/client-risk): Churn risk, intervention, and retain-or-fire judgement across a client book. $149.
- [What Actually Happened](https://authority.md/tools/what-actually-happened): Separating decision-quality from outcome-luck after the fact. $79.
- [Negotiation Prep](https://authority.md/tools/negotiation-prep): Structuring leverage, options, and concession order before a negotiation. $99.
- [Investor Update](https://authority.md/tools/investor-update): Honest, pattern-aware updates to investors and boards. $79.
- [Cold Outreach Review](https://authority.md/tools/cold-outreach-review): Rewriting outreach that gets ignored into outreach that gets answered. $49.
- [Discovery Call Prep](https://authority.md/tools/discovery-call-prep): The questions, traps, and success criteria before a sales discovery call. $79.
- [Performance Review Writer](https://authority.md/tools/performance-review-writer): Honest, specific, defensible performance reviews without the HR clichés. $79.
- [Difficult Feedback](https://authority.md/tools/difficult-feedback): Structuring the feedback conversation you keep postponing. $49.
- [SOP Writer](https://authority.md/tools/sop-writer): Turning how you actually do a task into a procedure someone else can run. $79.
- [Landing Page Teardown](https://authority.md/tools/landing-page-teardown): A structured critique of a landing page against what its traffic came for. $79.
- [Proposal Review](https://authority.md/tools/proposal-review): Stress-testing a proposal against what the buyer actually decides on. $99.
- [Job Description](https://authority.md/tools/job-description): Job specs that attract the right applicants and repel the wrong ones. $39.
- [First 90 Days Plan](https://authority.md/tools/first-90-days): A structured plan for a new role, new hire, or new remit. $99.
- [Process Audit](https://authority.md/tools/process-audit): Finding where a working process quietly leaks time, money, or quality. $99.
- [Board Pack Review](https://authority.md/tools/board-pack-review): Reading a board pack the way the hardest director in the room will. $149.
- [Contract Questions](https://authority.md/tools/contract-questions): The questions to bring your lawyer before you sign. $99.
- [Free skills](https://authority.md/free): index of the free Claude Skills from authority.md.
- [Security Audit](https://authority.md/free/security-audit): free Claude Skill (delivered by email) that audits AI-built apps: code plus read-only live checks, ranked by business impact, with a fix brief.
- [Just Be British](https://authority.md/free/just-be-british): free Claude Skill that rewrites blunt AI emails into proper British, and decodes British emails.

## Playbooks

A third product line. Where a Tool is hand-built and deep, a Playbook is a systematically produced procedure for one recurring job, written to a fixed template, at a flat $12.99 each. 100 Playbooks, delivered as a native Claude Skill plus a plain .md for any LLM. Index: [https://authority.md/playbooks](https://authority.md/playbooks).

### Sales

- [Cold Email Sequence](https://authority.md/playbooks/cold-email-sequence): A four-touch cold email sequence built around one specific buyer problem. $12.99.
- [Discovery Call Script](https://authority.md/playbooks/discovery-call-script): A question-led script for a first sales call with a qualified prospect. $12.99.
- [Objection Handling](https://authority.md/playbooks/objection-handling): Prepared responses to the five objections your deals actually stall on. $12.99.
- [Proposal Follow-Up](https://authority.md/playbooks/proposal-follow-up): A follow-up sequence for a proposal that has gone quiet. $12.99.
- [Pricing Conversation](https://authority.md/playbooks/pricing-conversation): A script for stating your price plainly and holding it under questions. $12.99.
- [Qualifying Checklist](https://authority.md/playbooks/qualifying-checklist): A checklist for deciding whether a lead deserves your next hour. $12.99.
- [Demo Structure](https://authority.md/playbooks/demo-structure): A demo run order that shows the buyer's problem solved, not your feature list. $12.99.
- [Renewal Conversation](https://authority.md/playbooks/renewal-conversation): A conversation plan for renewing a customer without a discount reflex. $12.99.
- [Upsell Conversation](https://authority.md/playbooks/upsell-conversation): A plan for raising an expansion with an existing customer without pushing. $12.99.
- [Lost Deal Review](https://authority.md/playbooks/lost-deal-review): A short structured review of a lost deal, for the pattern and not the blame. $12.99.

### Marketing

- [Landing Page Copy](https://authority.md/playbooks/landing-page-copy): Landing page copy drafted section by section from one offer and one visitor. $12.99.
- [Case Study Writer](https://authority.md/playbooks/case-study-writer): A customer case study built from interview notes into a one-page story. $12.99.
- [Email Newsletter](https://authority.md/playbooks/email-newsletter): A repeatable format for a newsletter issue written in under an hour. $12.99.
- [Launch Announcement](https://authority.md/playbooks/launch-announcement): A launch announcement for a product or feature, drafted for three channels. $12.99.
- [Positioning Statement](https://authority.md/playbooks/positioning-statement): A one-paragraph positioning statement tested against your closest alternative. $12.99.
- [Competitor Teardown](https://authority.md/playbooks/competitor-teardown): A structured one-page teardown of a single competitor's offer and messaging. $12.99.
- [Customer Interview Guide](https://authority.md/playbooks/customer-interview-guide): A question guide for customer interviews that surfaces behavior, not opinions. $12.99.
- [Testimonial Request](https://authority.md/playbooks/testimonial-request): A request for a customer testimonial that makes the yes easy to give. $12.99.
- [Content Calendar](https://authority.md/playbooks/content-calendar): A four-week content calendar built backward from one business goal. $12.99.
- [Webinar Outline](https://authority.md/playbooks/webinar-outline): A forty-five minute webinar outline with a single takeaway and a clean ask. $12.99.

### Agency & Client Services

- [Client Onboarding](https://authority.md/playbooks/client-onboarding): A first-two-weeks onboarding plan for a new client engagement. $12.99.
- [Client Status Report](https://authority.md/playbooks/client-status-report): A short client status report that leads with the decisions needed. $12.99.
- [Scope Change Conversation](https://authority.md/playbooks/scope-change-conversation): A script for raising a scope change before it turns into free work. $12.99.
- [Retainer Renewal](https://authority.md/playbooks/retainer-renewal): A renewal pitch for a retainer built on last quarter's actual results. $12.99.
- [Client Offboarding](https://authority.md/playbooks/client-offboarding): A clean exit process for ending a client engagement on good terms. $12.99.
- [Creative Brief](https://authority.md/playbooks/creative-brief): A one-page creative brief a team can execute without a clarifying call. $12.99.
- [Feedback Consolidation](https://authority.md/playbooks/feedback-consolidation): Conflicting stakeholder feedback consolidated into one decision list. $12.99.
- [Project Kickoff](https://authority.md/playbooks/project-kickoff): A kickoff meeting plan that fixes scope, roles, and dates on day one. $12.99.
- [Difficult Client Email](https://authority.md/playbooks/difficult-client-email): A reply to a difficult client email that holds the line and keeps the relationship. $12.99.
- [Referral Request](https://authority.md/playbooks/referral-request): A referral request for a happy client that names exactly who to introduce. $12.99.

### People

- [Interview Question Bank](https://authority.md/playbooks/interview-question-bank): A role-specific interview question set tied to what the job requires. $12.99.
- [Offer Negotiation (Employer Side)](https://authority.md/playbooks/offer-negotiation-employer): A plan for negotiating a job offer from the hiring side of the table. $12.99.
- [30-Day Onboarding Plan](https://authority.md/playbooks/30-day-onboarding-plan): A week-by-week onboarding plan for a new hire's first thirty days. $12.99.
- [Performance Conversation Prep](https://authority.md/playbooks/performance-conversation-prep): Preparation for a performance conversation built on specific observed examples. $12.99.
- [Exit Interview](https://authority.md/playbooks/exit-interview): An exit interview guide that gets usable answers from a departing employee. $12.99.
- [Team Retro](https://authority.md/playbooks/team-retro): A sixty-minute team retrospective format that ends with owned actions. $12.99.
- [Recognition Note](https://authority.md/playbooks/recognition-note): A recognition note specific enough that the person knows what to repeat. $12.99.
- [Job Ad Rewrite](https://authority.md/playbooks/job-ad-rewrite): A rewrite of an existing job ad that cuts the boilerplate and adds the real work. $12.99.
- [Promotion Case](https://authority.md/playbooks/promotion-case): A promotion case for a report, written for the person who decides. $12.99.
- [Skills Gap Review](https://authority.md/playbooks/skills-gap-review): A comparison of the skills a team has against the skills the work needs. $12.99.

### Operations

- [Meeting Agenda](https://authority.md/playbooks/meeting-agenda): A meeting agenda built from the decision the meeting exists to make. $12.99.
- [SOP From Notes](https://authority.md/playbooks/sop-from-notes): A standard operating procedure drafted from rough notes on how a task is done. $12.99.
- [Process Handover](https://authority.md/playbooks/process-handover): A handover document for passing a recurring process to someone else. $12.99.
- [Vendor Comparison](https://authority.md/playbooks/vendor-comparison): A side-by-side vendor comparison scored against criteria set in advance. $12.99.
- [Incident Report](https://authority.md/playbooks/incident-report): A blameless incident report: timeline, cause, fix, and follow-ups. $12.99.
- [Decision Log](https://authority.md/playbooks/decision-log): A decision log entry that records the choice, the reasons, and the revisit date. $12.99.
- [Weekly Ops Review](https://authority.md/playbooks/weekly-ops-review): A thirty-minute weekly operations review built on five numbers. $12.99.
- [Checklist Builder](https://authority.md/playbooks/checklist-builder): A checklist for a recurring task, built from the places it has gone wrong. $12.99.
- [Automation Audit](https://authority.md/playbooks/automation-audit): A shortlist of manual tasks worth automating, ranked by hours saved. $12.99.
- [Capacity Plan](https://authority.md/playbooks/capacity-plan): A simple capacity plan comparing the work coming against the hours available. $12.99.

### Finance

- [Budget Request](https://authority.md/playbooks/budget-request): A budget request framed around the return and the cost of waiting. $12.99.
- [Invoice Chase](https://authority.md/playbooks/invoice-chase): A three-step sequence for chasing an unpaid invoice. $12.99.
- [Pricing Review](https://authority.md/playbooks/pricing-review): A periodic review of current prices against costs, wins, and losses. $12.99.
- [Cost Review](https://authority.md/playbooks/cost-review): A line-by-line review of recurring costs for cuts that don't hurt. $12.99.
- [Cash Flow Narrative](https://authority.md/playbooks/cash-flow-narrative): A plain-English narrative that explains this quarter's cash movement. $12.99.
- [Board Update Section](https://authority.md/playbooks/board-update-section): The finance section of a board update, written to be read in two minutes. $12.99.
- [Expense Policy](https://authority.md/playbooks/expense-policy): A one-page expense policy a small team will actually follow. $12.99.
- [Quote Comparison](https://authority.md/playbooks/quote-comparison): A comparison of supplier quotes on total cost and not headline price. $12.99.
- [Payment Terms Negotiation](https://authority.md/playbooks/payment-terms-negotiation): A plan for negotiating payment terms with a client or a supplier. $12.99.
- [Financial One-Pager](https://authority.md/playbooks/financial-one-pager): A one-page financial summary for a reader who is not an accountant. $12.99.

### Founder & Exec

- [Investor Update Draft](https://authority.md/playbooks/investor-update-draft): A first draft of a monthly investor update from your raw numbers and notes. $12.99.
- [All-Hands Talk](https://authority.md/playbooks/all-hands-talk): A ten-minute all-hands talk: where we are, what changed, what's next. $12.99.
- [Strategy One-Pager](https://authority.md/playbooks/strategy-one-pager): A one-page strategy: where to play, how to win, and what you will not do. $12.99.
- [OKR Draft](https://authority.md/playbooks/okr-draft): A quarter's OKRs drafted from one priority, with measurable key results. $12.99.
- [Hiring Plan](https://authority.md/playbooks/hiring-plan): A twelve-month hiring plan sequenced by what unlocks the most revenue. $12.99.
- [Delegation Audit](https://authority.md/playbooks/delegation-audit): An audit of your own task list to find what to hand off this month. $12.99.
- [Calendar Audit](https://authority.md/playbooks/calendar-audit): A review of last month's calendar against what you say matters. $12.99.
- [Crisis Holding Statement](https://authority.md/playbooks/crisis-holding-statement): A short holding statement for the first hours of a crisis. $12.99.
- [Org Change Announcement](https://authority.md/playbooks/org-change-announcement): An announcement of a team or reporting change that answers the questions people will have. $12.99.
- [Advisor Update](https://authority.md/playbooks/advisor-update): A short update to an advisor that ends with one specific ask. $12.99.

### Freelance & Solo

- [Freelance Proposal](https://authority.md/playbooks/freelance-proposal): A one-to-two-page freelance proposal built around the client's outcome. $12.99.
- [Rate Increase Letter](https://authority.md/playbooks/rate-increase-letter): A rate increase letter to an existing client, with notice and a reason. $12.99.
- [Late Payment Chase](https://authority.md/playbooks/late-payment-chase): A firm, polite sequence for a client who has paid late. $12.99.
- [Scope Boundary Email](https://authority.md/playbooks/scope-boundary-email): An email that says "that is outside scope" without damaging the work. $12.99.
- [Portfolio Case Study](https://authority.md/playbooks/portfolio-case-study): A portfolio case study structured as problem, work, and result. $12.99.
- [Availability Update](https://authority.md/playbooks/availability-update): A short note telling past clients when you have room and what you want. $12.99.
- [Client Intake Questionnaire](https://authority.md/playbooks/client-intake-questionnaire): An intake questionnaire that surfaces the real brief before you quote. $12.99.
- [Freelance Testimonial Ask](https://authority.md/playbooks/freelance-testimonial-ask): A testimonial ask timed and worded for the end of a freelance project. $12.99.
- [Subcontractor Brief](https://authority.md/playbooks/subcontractor-brief): A brief that lets a subcontractor deliver without daily check-ins. $12.99.
- [Declining Work Nicely](https://authority.md/playbooks/declining-work-nicely): A way to decline a project that leaves the door open. $12.99.

### Writing & Comms

- [Executive Summary](https://authority.md/playbooks/executive-summary): An executive summary that gives a busy reader the decision in the first paragraph. $12.99.
- [Press Release Draft](https://authority.md/playbooks/press-release-draft): A press release draft in the structure journalists expect. $12.99.
- [LinkedIn Post From Notes](https://authority.md/playbooks/linkedin-post-from-notes): A LinkedIn post drafted from rough notes, with one idea and no filler. $12.99.
- [Talk Abstract](https://authority.md/playbooks/talk-abstract): A conference talk abstract that tells organizers who it is for and what changes. $12.99.
- [Bio Writer](https://authority.md/playbooks/bio-writer): A professional bio in three lengths from a short list of facts. $12.99.
- [FAQ Builder](https://authority.md/playbooks/faq-builder): A FAQ page built from the questions customers actually ask. $12.99.
- [Apology Email](https://authority.md/playbooks/apology-email): An apology email that owns the mistake and states the fix. $12.99.
- [Thank-You Note](https://authority.md/playbooks/thank-you-note): A thank-you note specific enough to be believed. $12.99.
- [Cold Intro Request](https://authority.md/playbooks/cold-intro-request): A request for an introduction that is easy for the connector to forward. $12.99.
- [Newsletter From Links](https://authority.md/playbooks/newsletter-from-links): A curated-links newsletter with a point of view, built from saved reading. $12.99.

### Product

- [PRD Lite](https://authority.md/playbooks/prd-lite): A short product requirements doc: problem, users, scope, and success measure. $12.99.
- [User Story Pack](https://authority.md/playbooks/user-story-pack): A set of user stories with acceptance criteria drafted from a feature brief. $12.99.
- [Bug Triage](https://authority.md/playbooks/bug-triage): A triage pass that sorts a bug list by severity, reach, and effort. $12.99.
- [Release Notes](https://authority.md/playbooks/release-notes): Release notes written for the customer and not the commit log. $12.99.
- [Feature Announcement](https://authority.md/playbooks/feature-announcement): An announcement for a new feature that leads with what the user can now do. $12.99.
- [Research Synthesis](https://authority.md/playbooks/research-synthesis): A synthesis of interview or survey notes into findings and recommended actions. $12.99.
- [Roadmap Narrative](https://authority.md/playbooks/roadmap-narrative): A roadmap explained as a story about problems and not a list of features. $12.99.
- [A/B Test Plan](https://authority.md/playbooks/ab-test-plan): An A/B test plan with a hypothesis, a metric, and a stopping rule. $12.99.
- [Feedback Themes](https://authority.md/playbooks/feedback-themes): A pass over raw customer feedback that groups it into ranked themes. $12.99.
- [Changelog Writer](https://authority.md/playbooks/changelog-writer): A changelog entry format that stays short and readable over time. $12.99.

## Bundles

Seven curated 10-persona stacks at $29.99 each. Same ten-pack rate as building your own — the curation is free. Each bundle is purchased by passing all 10 persona slugs to the checkout.

- [The Founder Stack](https://authority.md/bundles/founder-stack): Ten thinkers for the decisions only you can make. Includes: naval-ravikant, sara-blakely, brian-chesky, patrick-collison, alex-hormozi, james-clear, warren-buffett, oprah-winfrey, steve-jobs, ray-dalio.
- [The Engineer's Stack](https://authority.md/bundles/engineers-stack): Ten minds that shaped how software is actually built. Includes: andrej-karpathy, john-carmack, linus-torvalds, rich-hickey, grace-hopper, margaret-hamilton, barbara-liskov, donald-knuth, brian-kernighan, tim-berners-lee.
- [The Investor's Stack](https://authority.md/bundles/investors-stack): Ten frameworks for allocating capital and attention. Includes: warren-buffett, charlie-munger, ray-dalio, peter-lynch, john-bogle, cathie-wood, carl-icahn, naval-ravikant, paul-graham, howard-marks.
- [The Decision-Maker's Stack](https://authority.md/bundles/decision-makers-stack): Cross-domain thinking for high-stakes calls. Includes: charlie-munger, ray-dalio, marcus-aurelius, sun-tzu, dwight-eisenhower, garry-kasparov, margaret-thatcher, ruth-bader-ginsburg, indira-gandhi, daniel-kahneman.
- [The Creative Stack](https://authority.md/bundles/creative-stack): Ten approaches to making things that didn't exist before. Includes: rick-rubin, brian-eno, frida-kahlo, virginia-woolf, rei-kawakubo, hideo-kojima, shigeru-miyamoto, patti-smith, david-bowie, toni-morrison.
- [The Leadership Stack](https://authority.md/bundles/leadership-stack): Ten operators on getting groups to do hard things. Includes: phil-jackson, satya-nadella, marcus-aurelius, margaret-thatcher, dwight-eisenhower, oprah-winfrey, indira-gandhi, sheryl-sandberg, jacinda-ardern, alex-ferguson.
- [Women Who Built Things](https://authority.md/bundles/women-who-built-things): Ten builders whose methods outlasted the rooms that doubted them. Includes: sara-blakely, cathie-wood, grace-hopper, margaret-hamilton, barbara-liskov, estee-lauder, marie-curie, ada-lovelace, oprah-winfrey, rei-kawakubo.

## Guides

Long-form editorial guides expanding the frameworks into worked examples, comparisons, and FAQ. Index: [https://authority.md/guides](https://authority.md/guides). Full list by category:

### Comparisons

- [Daron Acemoglu vs Ha-Joon Chang: Do Good Institutions Cause Growth, or Follow It?](https://authority.md/guides/acemoglu-vs-ha-joon-chang)
- [Bill Ackman vs Carl Icahn: Two Styles of Activist Investing. Not Investment Advice](https://authority.md/guides/ackman-vs-icahn)
- [Adam Grant vs Simon Sinek: Evidence and Rethinking or Purpose and Why](https://authority.md/guides/adam-grant-vs-simon-sinek)
- [Adam Smith vs Ha-Joon Chang: The Founder of Market Economics and One of Its Historical Critics](https://authority.md/guides/adam-smith-vs-ha-joon-chang)
- [Ferran Adrià vs Thomas Keller: Reinventing Cuisine or Perfecting It?](https://authority.md/guides/adria-vs-keller)
- [Alan Weiss vs Blair Enns: Value-Based Fees or Pricing Creativity?](https://authority.md/guides/alan-weiss-vs-blair-enns)
- [Andrew Ng vs Geoffrey Hinton: The Educator and Builder or the Scientist and Cautionary Voice?](https://authority.md/guides/andrew-ng-vs-hinton)
- [Aristotle vs Plato: The Forms Above or the World in Front of You?](https://authority.md/guides/aristotle-vs-plato)
- [Arvid Kahl vs Pieter Levels: Audience First or Ship First?](https://authority.md/guides/arvid-kahl-vs-pieter-levels)
- [Brian Balfour vs Sean Ellis: Growth Systems or Growth Experiments?](https://authority.md/guides/balfour-vs-ellis)
- [Bill Belichick vs Nick Saban: Adaptable Systems or The Process?](https://authority.md/guides/belichick-vs-saban)
- [BJ Fogg vs Robert Cialdini: Designing Behavior or Understanding Influence?](https://authority.md/guides/bj-fogg-vs-cialdini)
- [Benjamin Bloom vs Jerome Bruner: Mastery and Taxonomy or Structure, Scaffolding, and Discovery?](https://authority.md/guides/bloom-vs-bruner)
- [Blue Ocean Strategy vs Porter's Five Forces: Create New Space or Compete in the Industry?](https://authority.md/guides/blue-ocean-vs-porter-five-forces)
- [John Bogle vs Cathie Wood: Indexing or Conviction Investing? Not Investment Advice](https://authority.md/guides/bogle-vs-cathie-wood)
- [Massimo Bottura vs René Redzepi: Tradition Remade or a Cuisine Rediscovered from Place?](https://authority.md/guides/bottura-vs-redzepi)
- [Brené Brown vs Kim Scott: Vulnerability and Courage or Radical Candor?](https://authority.md/guides/brene-brown-vs-kim-scott)
- [Warren Buffett vs Ray Dalio: Two Documented Investing Philosophies Compared](https://authority.md/guides/buffett-vs-dalio)
- [Warren Buffett vs George Soros: Value Investing or Reflexivity? Not Investment Advice](https://authority.md/guides/buffett-vs-soros)
- [Michael Burry vs Warren Buffett: The Contrarian Short or the Patient Owner? Not Investment Advice](https://authority.md/guides/burry-vs-buffett)
- [Byron Sharp vs Al Ries: Reach and Availability or Focus and Differentiation?](https://authority.md/guides/byron-sharp-vs-al-ries)
- [Marty Cagan vs Melissa Perri: Empowered Product Teams or Escaping the Build Trap?](https://authority.md/guides/cagan-vs-perri)
- [Marty Cagan and Teresa Torres on Product Discovery: Different Layers of the Same Work](https://authority.md/guides/cagan-vs-torres)
- [Ed Catmull vs Patty McCord: Pixar's Braintrust or Netflix's Freedom and Responsibility?](https://authority.md/guides/catmull-vs-mccord)
- [Charles Green vs David Maister: Two Co-Authors of the Trust Equation and Their Different Emphases](https://authority.md/guides/charles-green-vs-david-maister)
- [Clayton Christensen vs Michael Porter: Disruption or Industry Structure?](https://authority.md/guides/christensen-vs-porter)
- [Winston Churchill vs Abraham Lincoln: Two Wartime Leaders and the Power of Words](https://authority.md/guides/churchill-vs-lincoln)
- [Robert Cialdini vs Daniel Kahneman: Principles of Influence or Biases of Judgment?](https://authority.md/guides/cialdini-vs-kahneman)
- [Stephen Covey vs Dale Carnegie: Character First or Skills With People?](https://authority.md/guides/covey-vs-carnegie)
- [Mihaly Csikszentmihalyi vs Cal Newport: Flow as Experience or Deep Work as Practice?](https://authority.md/guides/csikszentmihalyi-vs-newport)
- [Charles Darwin vs Richard Dawkins: The Patient Naturalist and the Gene's-Eye Popularizer](https://authority.md/guides/darwin-vs-dawkins)
- [W. Edwards Deming vs Taiichi Ohno: Quality Through Variation or Flow Through Waste?](https://authority.md/guides/deming-vs-ohno)
- [W. Edwards Deming vs Frederick Winslow Taylor: Two Ways of Managing Work, and One Contested Legacy](https://authority.md/guides/deming-vs-taylor)
- [Dieter Rams vs Jony Ive: Ten Principles of Good Design and Their Best-Known Heir](https://authority.md/guides/dieter-rams-vs-jony-ive)
- [Don Norman vs Kathy Sierra: Design That Fits People or Products That Make Users Better](https://authority.md/guides/don-norman-vs-kathy-sierra)
- [Peter Drucker vs Andy Grove: Management by Objectives or High Output Management?](https://authority.md/guides/drucker-vs-grove)
- [Angela Duckworth vs Carol Dweck: Grit or Growth Mindset?](https://authority.md/guides/duckworth-vs-dweck)
- [April Dunford vs Al Ries: Two Ways to Think About Positioning](https://authority.md/guides/dunford-vs-ries-positioning)
- [Bob Dylan vs Leonard Cohen: Reinvention and Revision in Two Songwriting Lives](https://authority.md/guides/dylan-vs-leonard-cohen)
- [Sean Ellis vs Andrew Chen: Growth Experiments or Network Effects?](https://authority.md/guides/ellis-vs-chen-growth)
- [Esther Perel vs Virginia Satir: Desire and Intimacy, or Communication and Self-Worth in Families?](https://authority.md/guides/esther-perel-vs-virginia-satir)
- [Roger Federer vs Rafael Nadal: Two Documented Ways to Build a Tennis Career](https://authority.md/guides/federer-vs-nadal)
- [Alex Ferguson vs Pep Guardiola: Building an Institution or Perfecting a System?](https://authority.md/guides/ferguson-vs-guardiola)
- [Richard Feynman vs Albert Einstein: Two Ways of Thinking About Physics](https://authority.md/guides/feynman-vs-einstein)
- [Mary Parker Follett vs Peter Drucker: The Prophet of Management and Her Self-Declared Heir](https://authority.md/guides/follett-vs-drucker)
- [Frank Lloyd Wright vs Le Corbusier: Organic Architecture or the Machine for Living?](https://authority.md/guides/frank-lloyd-wright-vs-le-corbusier)
- [Viktor Frankl vs Aaron Beck: Logotherapy's Search for Meaning or Cognitive Therapy's Testing of Thoughts?](https://authority.md/guides/frankl-vs-beck)
- [Frances Frei vs David Maister: The Trust Triangle and the Trust Equation Compared](https://authority.md/guides/frei-vs-maister)
- [Paulo Freire vs Mortimer Adler: Liberating Dialogue or the Great Books for Everyone?](https://authority.md/guides/freire-vs-adler)
- [Sigmund Freud vs Carl Jung: Two Depth Psychologies and the Break Between Them](https://authority.md/guides/freud-vs-jung)
- [Milton Friedman vs John Maynard Keynes: Money and Rules or Demand and Discretion?](https://authority.md/guides/friedman-vs-keynes)
- [Mahatma Gandhi vs Martin Luther King Jr.: Satyagraha and the Beloved Community](https://authority.md/guides/gandhi-vs-martin-luther-king)
- [Seth Godin vs Dan Kennedy: Permission and Remarkable or Direct Response and No B.S.?](https://authority.md/guides/godin-vs-kennedy)
- [Eli Goldratt vs Taiichi Ohno: Theory of Constraints or Toyota Production System?](https://authority.md/guides/goldratt-vs-ohno)
- [Ulysses S. Grant vs Dwight Eisenhower: Two General-Presidents and Two Ways to Command](https://authority.md/guides/grant-vs-eisenhower)
- [Pep Guardiola vs José Mourinho: Positional Play or Pragmatic Control?](https://authority.md/guides/guardiola-vs-mourinho)
- [Gary Hamel vs Clayton Christensen: Reinventing Management or Surviving Disruption?](https://authority.md/guides/hamel-vs-christensen)
- [Hamilton Helmer's 7 Powers vs Michael Porter's Five Forces](https://authority.md/guides/helmer-7-powers-vs-porter)
- [Henry Ford vs Andrew Carnegie: Mass Production and the Gospel of Wealth](https://authority.md/guides/henry-ford-vs-andrew-carnegie)
- [Werner Herzog vs David Lynch: Ecstatic Truth or Dream Logic?](https://authority.md/guides/herzog-vs-lynch)
- [Geoffrey Hinton vs Yann LeCun: Two AI Pioneers on Risk, Open Models, and What Comes Next](https://authority.md/guides/hinton-vs-lecun)
- [Alfred Hitchcock vs Stanley Kubrick: Total Planning or Perfection Through Discovery?](https://authority.md/guides/hitchcock-vs-kubrick)
- [Alex Hormozi vs Russell Brunson: Build the Offer or Build the Funnel?](https://authority.md/guides/hormozi-vs-brunson)
- [Ben Horowitz vs Andy Grove: The Hard Thing About Hard Things or High Output Management?](https://authority.md/guides/horowitz-vs-grove)
- [Howard Marks vs Ray Dalio: Cycles, Second-Level Thinking, and Systems. Not Investment Advice](https://authority.md/guides/howard-marks-vs-dalio)
- [Ingvar Kamprad vs Amancio Ortega: Low-Cost Design or Fast-Fashion Speed?](https://authority.md/guides/ingvar-kamprad-vs-amancio-ortega)
- [Jane Jacobs vs Le Corbusier: The Living Street or the Radiant City?](https://authority.md/guides/jacobs-vs-le-corbusier)
- [James Clear vs BJ Fogg: Atomic Habits or Tiny Habits?](https://authority.md/guides/james-clear-vs-bj-fogg)
- [Jason Fried vs Paul Graham: The Calm Company or the Startup Built for Growth?](https://authority.md/guides/jason-fried-vs-paul-graham)
- [Jim Collins vs Simon Sinek: Good to Great or Start With Why?](https://authority.md/guides/jim-collins-vs-simon-sinek)
- [Jocko Willink vs David Goggins: Extreme Ownership or Callusing the Mind?](https://authority.md/guides/jocko-willink-vs-david-goggins)
- [Julia Child vs Alice Waters: Mastering Technique or Honoring the Ingredient?](https://authority.md/guides/julia-child-vs-alice-waters)
- [Carl Jung vs Aaron Beck: Depth Psychology or Cognitive Therapy?](https://authority.md/guides/jung-vs-beck)
- [Carl Jung vs Carl Rogers: The Interpreter of Symbols or the Listener Who Does Not Direct?](https://authority.md/guides/jung-vs-rogers)
- [Daniel Kahneman vs Richard Thaler: The Psychology of Judgment and the Economics of Nudges](https://authority.md/guides/kahneman-vs-thaler)
- [Ken Robinson vs Sal Khan: Rethinking What Schools Are For or Rebuilding How Students Practice](https://authority.md/guides/ken-robinson-vs-sal-khan)
- [John Maynard Keynes vs Friedrich Hayek: Managing Demand or Trusting Prices?](https://authority.md/guides/keynes-vs-hayek)
- [Radical Candor and Psychological Safety: Kim Scott and Amy Edmondson Compared](https://authority.md/guides/kim-scott-vs-amy-edmondson)
- [Jill Konrath vs Aaron Ross: Selling to Frazzled Buyers or Building a Predictable Pipeline?](https://authority.md/guides/konrath-vs-ross)
- [Philip Kotler vs Byron Sharp: The Marketing Textbook Against the Marketing Scientist](https://authority.md/guides/kotler-vs-sharp)
- [Patrick Lencioni vs Amy Edmondson: Five Dysfunctions or Psychological Safety?](https://authority.md/guides/lencioni-vs-edmondson)
- [Vince Lombardi vs Bill Walsh: Perfect Execution or Innovation and Standard of Performance?](https://authority.md/guides/lombardi-vs-walsh)
- [Machiavelli vs Sun Tzu: The Prince's Realism and the Strategist's Economy of Force](https://authority.md/guides/machiavelli-vs-sun-tzu)
- [David Maister and Blair Enns: Trusted Advisor or Win Without Pitching?](https://authority.md/guides/maister-vs-enns)
- [Martin Luther King Jr. vs Malcolm X: Two Strategies, One Cause, and a Documented Convergence](https://authority.md/guides/martin-luther-king-vs-malcolm-x)
- [Marvin Bower vs Alan Weiss: Building a Professional Firm or Building a Solo Practice](https://authority.md/guides/marvin-bower-vs-alan-weiss)
- [Paul McCartney vs John Lennon: Two Halves of the Most Famous Songwriting Partnership](https://authority.md/guides/mccartney-vs-lennon)
- [Patty McCord vs Laszlo Bock: Netflix Candor or Google Data in Managing People?](https://authority.md/guides/mccord-vs-bock)
- [Rita McGrath vs Michael Porter: Transient Advantage or Sustainable Position?](https://authority.md/guides/mcgrath-vs-porter)
- [Lionel Messi vs Cristiano Ronaldo: Two Documented Careers in the Same Era](https://authority.md/guides/messi-vs-ronaldo)
- [Michael Jordan vs Kobe Bryant: Two Documented Competitive Methods](https://authority.md/guides/michael-jordan-vs-kobe-bryant)
- [Michael Jordan vs LeBron James: Peak Dominance, Longevity, and Business Careers](https://authority.md/guides/michael-jordan-vs-lebron-james)
- [Miles Davis vs John Coltrane: The Bandleader Who Reinvented and the Searcher Who Practiced](https://authority.md/guides/miles-davis-vs-john-coltrane)
- [Maria Montessori vs John Dewey: Prepared Environment or Learning by Doing Together?](https://authority.md/guides/montessori-vs-dewey)
- [Miyamoto Musashi vs Sun Tzu: The Book of Five Rings and The Art of War](https://authority.md/guides/musashi-vs-sun-tzu)
- [Napoleon Bonaparte vs Alexander the Great: Two Conquerors and the Problem of Sources](https://authority.md/guides/napoleon-vs-alexander)
- [Naval Ravikant vs Paul Graham: Leverage and Specific Knowledge, or Startups and Growth?](https://authority.md/guides/naval-vs-paul-graham)
- [Cal Newport vs Oliver Burkeman: Deep Work or Accepting Your Limits?](https://authority.md/guides/newport-vs-burkeman)
- [Friedrich Nietzsche vs Marcus Aurelius: Becoming Who You Are or Accepting What Is?](https://authority.md/guides/nietzsche-vs-marcus-aurelius)
- [Christopher Nolan vs Quentin Tarantino: Time as Structure or Dialogue as Engine?](https://authority.md/guides/nolan-vs-tarantino)
- [Barbara Oakley and Anders Ericsson on How to Get Good at Something](https://authority.md/guides/oakley-vs-ericsson-learning)
- [David Ogilvy vs Gary Halbert: Brand Advertising or Direct Response Copy?](https://authority.md/guides/ogilvy-vs-halbert)
- [Kenichi Ohmae vs Michael Porter: The Strategist's Mind or the Analyst's Framework?](https://authority.md/guides/ohmae-vs-porter)
- [Elinor Ostrom vs Milton Friedman: Governing the Commons or Trusting Markets and Property?](https://authority.md/guides/ostrom-vs-friedman)
- [Seymour Papert vs Sugata Mitra: Learning by Building or Learning by Self-Organizing?](https://authority.md/guides/papert-vs-mitra)
- [George Patton vs Erwin Rommel: Aggression, Speed, and the Limits of Both](https://authority.md/guides/patton-vs-rommel)
- [Paul Jarvis vs Jason Fried: Company of One or the Calm Company?](https://authority.md/guides/paul-jarvis-vs-jason-fried)
- [Peter Lynch vs Warren Buffett: Invest in What You Know or Buy Wonderful Businesses?](https://authority.md/guides/peter-lynch-vs-warren-buffett)
- [Phil Jackson vs Gregg Popovich: The Zen Master or the Spurs Way?](https://authority.md/guides/phil-jackson-vs-popovich)
- [Pieter Levels vs Sahil Lavingia: Ship Fast and Alone or Start With a Community](https://authority.md/guides/pieter-levels-vs-sahil-lavingia)
- [Joe Pulizzi vs Ann Handley: Content Strategy or Content Craft?](https://authority.md/guides/pulizzi-vs-handley)
- [SPIN Selling vs The Challenger Sale: Rackham and Dixon Compared](https://authority.md/guides/rackham-vs-dixon-spin-vs-challenger)
- [Reed Hastings vs Patty McCord: Two Accounts of the Netflix Culture](https://authority.md/guides/reed-hastings-vs-patty-mccord)
- [Rick Rubin vs Brian Eno: The Producer as Listener and the Producer as System Designer](https://authority.md/guides/rick-rubin-vs-brian-eno)
- [Mark Roberge vs Aaron Ross: Engineering Sales Hiring or Specializing the Team?](https://authority.md/guides/roberge-vs-ross)
- [Roger Martin vs Richard Rumelt: Strategy as Choices or Strategy as a Kernel?](https://authority.md/guides/roger-martin-vs-rumelt)
- [Carl Rogers vs Irvin Yalom: Person-Centered Presence or Existential Honesty?](https://authority.md/guides/rogers-vs-yalom)
- [Rumelt vs Porter: What Strategy Is, and How Each Tells You to Build One](https://authority.md/guides/rumelt-vs-porter-strategy)
- [Ryan Holiday vs Marcus Aurelius: The Modern Interpreter and the Ancient Source](https://authority.md/guides/ryan-holiday-vs-marcus-aurelius)
- [Sam Walton vs Jeff Bezos: Store-Level Frugality or Long-Term Invention?](https://authority.md/guides/sam-walton-vs-jeff-bezos)
- [George Saunders vs Stephen King: Two Short-Story Writers, Two Ways of Teaching Craft](https://authority.md/guides/saunders-vs-stephen-king)
- [Edgar Schein vs Peter Block: Humble Inquiry or Flawless Consulting?](https://authority.md/guides/schein-vs-block)
- [Eugene Schwartz vs John Caples: Market Awareness or Tested Headlines?](https://authority.md/guides/schwartz-vs-caples)
- [Shackleton vs Amundsen: Leading Through Crisis or Planning So There Isn't One](https://authority.md/guides/shackleton-vs-amundsen)
- [Sheryl Sandberg vs Ben Horowitz: Leading Through Adversity in Two Very Different Books](https://authority.md/guides/sheryl-sandberg-vs-ben-horowitz)
- [Jim Simons vs Warren Buffett: Quantitative Models or Business Analysis? Not Investment Advice](https://authority.md/guides/simons-vs-buffett)
- [Steven Spielberg vs Martin Scorsese: Wonder and Clarity or Obsession and Moral Struggle?](https://authority.md/guides/spielberg-vs-scorsese)
- [Stephen King vs Joan Didion: Two Writers on Process, Revision, and Why They Write](https://authority.md/guides/stephen-king-vs-joan-didion)
- [Steve Jobs vs Bill Gates: Integrated Products or Open Platforms?](https://authority.md/guides/steve-jobs-vs-bill-gates)
- [Steve Jobs vs Jeff Bezos: Product Taste or Customer Obsession?](https://authority.md/guides/steve-jobs-vs-jeff-bezos)
- [Sun Tzu vs Clausewitz: Two Classics of Strategy Compared](https://authority.md/guides/sun-tzu-vs-clausewitz)
- [Nassim Taleb vs Ray Dalio: Antifragility or Principles for an Unpredictable World?](https://authority.md/guides/taleb-vs-dalio)
- [Peter Thiel vs Paul Graham: Zero to One or Make Something People Want?](https://authority.md/guides/thiel-vs-paul-graham)
- [Toni Morrison vs James Baldwin: Two Writers on Language, Race, and the Reader](https://authority.md/guides/toni-morrison-vs-james-baldwin)
- [Tony Fadell vs Marty Cagan: The Opinionated Builder and the Empowered Team](https://authority.md/guides/tony-fadell-vs-marty-cagan)
- [Chris Voss vs Robert Cialdini: Tactical Empathy or the Principles of Influence?](https://authority.md/guides/voss-vs-cialdini)
- [Chris Voss vs Fisher and Ury: Tactical Empathy or Principled Negotiation?](https://authority.md/guides/voss-vs-fisher-and-ury)
- [Chris Voss vs Herb Cohen: Tactical Empathy or You Can Negotiate Anything?](https://authority.md/guides/voss-vs-herb-cohen)
- [Chris Voss vs Deepak Malhotra: Conversational Tactics or Deadlock-Breaking Design?](https://authority.md/guides/voss-vs-malhotra)
- [John Wooden vs Pat Summitt: The Pyramid of Success or the Definite Dozen?](https://authority.md/guides/wooden-vs-summitt)
- [Yvon Chouinard vs Phil Knight: The Reluctant Businessman and the Brand Builder](https://authority.md/guides/yvon-chouinard-vs-phil-knight)
- [Zig Ziglar vs Frank Bettger: Two Classic Sales Teachers Compared](https://authority.md/guides/ziglar-vs-bettger)

### Situations

- [Apologizing to a Customer When You Got It Wrong](https://authority.md/guides/apologizing-to-a-customer)
- [Asking for a Raise Without Turning It Into a Standoff](https://authority.md/guides/asking-for-a-raise)
- [Running a Post-Mortem Without Blame That Still Changes Something](https://authority.md/guides/blameless-post-mortems)
- [Client Scope Creep: Before, During, and After It Happens](https://authority.md/guides/client-scope-creep)
- [Competing Against a Much Bigger Rival Without Copying Them](https://authority.md/guides/competing-against-a-bigger-rival)
- [Deciding What Not to Work On When Everything Looks Important](https://authority.md/guides/deciding-what-not-to-work-on)
- [Firing Someone Decently: Before, During, and After the Conversation](https://authority.md/guides/firing-someone-decently)
- [Handling Harsh Criticism of Work You Care About](https://authority.md/guides/handling-harsh-criticism)
- [Launching When Nobody Knows Who You Are](https://authority.md/guides/launching-when-nobody-knows-you)
- [Leading People Who Are More Experienced Than You](https://authority.md/guides/leading-people-more-experienced-than-you)
- [One-on-Ones That Aren't Just Status Updates](https://authority.md/guides/one-on-ones-that-arent-status-updates)
- [Telling Your Team Bad News Without Panicking Them or Hiding It](https://authority.md/guides/telling-your-team-bad-news)
- [Learning a Hard Skill as an Adult](https://authority.md/guides/adult-skill-learning)
- [Deciding on a Real Career Change](https://authority.md/guides/career-change)
- [Having the Conversation You Keep Avoiding](https://authority.md/guides/dreaded-conversations)
- [Staying Focused When Everything Feels Urgent](https://authority.md/guides/focus-under-urgency)
- [Recovering a Project That's Gone Badly Wrong](https://authority.md/guides/project-recovery)
- [Keeping Your Best People From Leaving](https://authority.md/guides/retaining-your-best-people)
- [Staying Calm When Everything Is Going Wrong](https://authority.md/guides/staying-calm-under-pressure)
- [Winning Clients Without Free Pitching](https://authority.md/guides/winning-clients-without-pitching)
- [Delegation for Founders Who Can't Let Go](https://authority.md/guides/delegation-for-founders)
- [Feedback People Actually Hear](https://authority.md/guides/feedback-people-actually-hear)
- [Making Decisions You Can't Take Back](https://authority.md/guides/irreversible-decisions)
- [Meetings That Produce Nothing](https://authority.md/guides/meetings-that-produce-nothing)
- [Negotiating When You Have No Leverage](https://authority.md/guides/negotiating-from-weakness)
- [Pricing Your Work When Money Talk Is Hard](https://authority.md/guides/pricing-your-work-when-money-talk-is-hard)
- [Procrastinating on the Work That Actually Matters](https://authority.md/guides/procrastination-on-hard-work)
- [Saying No to a Client Without Losing Them](https://authority.md/guides/saying-no-to-a-client)

### AI Practice

- [Bringing AI Into a Creative Project Without Ruining It](https://authority.md/guides/ai-for-creative-projects)
- [AI for Hiring Decisions: Where Claude and ChatGPT Actually Help](https://authority.md/guides/ai-for-hiring-decisions)
- [Using AI to Prep for a Negotiation: What Actually Works](https://authority.md/guides/ai-negotiation-prep-claude-chatgpt)
- [AI Won't Write Your Best Work, But It Can Improve It](https://authority.md/guides/better-writing-with-ai)
- [Can AI Actually Help You Make Better Decisions?](https://authority.md/guides/can-ai-help-you-make-better-decisions)
- [The AI Prompts That Make a Feedback Conversation Easier to Prepare](https://authority.md/guides/giving-feedback-with-ai)
- [Learning Faster With AI: A Realistic Look](https://authority.md/guides/learning-faster-with-ai)
- [AI and the Hard Part of Managing Clients](https://authority.md/guides/managing-clients-with-ai)
- [Prepping for a Meeting With Claude, ChatGPT, or Gemini](https://authority.md/guides/meeting-prep-with-ai)
- [Pricing Your Work With AI: What ChatGPT and Claude Can (and Can't) Tell You](https://authority.md/guides/pricing-your-work-with-ai)
- [How Product Teams Are Actually Using AI to Make Decisions](https://authority.md/guides/product-decisions-with-ai)
- [Getting Ready for a Discovery Call With Claude or ChatGPT](https://authority.md/guides/sales-call-prep-with-ai)
- [Stress-Testing a Strategy With AI: A Method for Claude and ChatGPT](https://authority.md/guides/stress-testing-strategy-with-ai)
- [Thinking Like an Investor With AI: What Gets Right and What It Doesn't](https://authority.md/guides/thinking-like-an-investor-with-ai)
- [Using AI as a Consultant or Fractional Executive](https://authority.md/guides/using-ai-as-a-consultant)
- [Using AI as a First-Time Founder](https://authority.md/guides/using-ai-as-a-first-time-founder)
- [Using AI as a Product Manager](https://authority.md/guides/using-ai-as-a-product-manager)
- [Using AI as a Sales Leader](https://authority.md/guides/using-ai-as-a-sales-leader)
- [Using AI as a Solo Operator or Freelancer](https://authority.md/guides/using-ai-as-a-solo-operator)
- [Using AI as an Agency Owner](https://authority.md/guides/using-ai-as-an-agency-owner)
- [Why a Weekly Review Is a Good Use of AI, and How to Actually Run One](https://authority.md/guides/weekly-reviews-with-ai)
- [Writing Difficult Emails With AI: A Method That Actually Works](https://authority.md/guides/writing-difficult-emails-with-ai)

### Framework Deep Dives

- [The performance frameworks behind Jordan, Bryant and Federer: what the documented record actually shows](https://authority.md/guides/athlete-mindset-frameworks-jordan-bryant-federer)
- [The coaching frameworks that built championship cultures: Jackson, Wooden, Belichick and the documented method](https://authority.md/guides/coaching-frameworks-jackson-wooden-belichick)
- [The comedy writing disciplines that actually land: Seinfeld, Carlin, Gadsby and the documented craft](https://authority.md/guides/comedy-writing-frameworks-seinfeld-carlin-gadsby)
- [Contemplative frameworks as thinking tools: Lao Tzu, the Buddha, Alan Watts and the documented practice](https://authority.md/guides/contemplative-frameworks-lao-tzu-buddha-watts)
- [The creative process frameworks that survive a dry spell: Rubin, King, Disney and the documented practice](https://authority.md/guides/creative-process-frameworks-rubin-king-disney)
- [The kitchen disciplines behind Child, Bourdain and Keller: what the documented record actually shows](https://authority.md/guides/culinary-frameworks-child-bourdain-keller)
- [The design frameworks behind Wright, Rams and Ive: what the documented record actually shows](https://authority.md/guides/design-frameworks-wright-rams-ive)
- [Economic thinking frameworks that explain the argument, not just the answer: Smith, Keynes, Ostrom and the documented disagreement](https://authority.md/guides/economic-thinking-frameworks-smith-keynes-ostrom)
- [The education frameworks that actually change how people learn: Montessori, Freire, Dewey and the documented method](https://authority.md/guides/education-frameworks-montessori-freire-dewey)
- [The fashion frameworks behind Lagerfeld, Kawakubo and Abloh: what the documented record actually shows](https://authority.md/guides/fashion-design-frameworks-lagerfeld-kawakubo-abloh)
- [The directing frameworks behind Kubrick, Hitchcock and Kurosawa: what the documented record actually shows](https://authority.md/guides/filmmaking-frameworks-kubrick-hitchcock-kurosawa)
- [The systems design frameworks behind Miyamoto, Meier and Kojima: what the documented record actually shows](https://authority.md/guides/game-design-frameworks-miyamoto-meier-kojima)
- [How behavioural science explains the decisions you regret: Kahneman, Cialdini, Thaler and the documented research](https://authority.md/guides/how-behavioural-science-explains-bad-decisions)
- [How business icons actually built enduring companies: Walton, Knight, Blakely and the operating record](https://authority.md/guides/how-business-icons-built-enduring-companies)
- [How the great investors actually think: mental models from Buffett, Munger, Dalio and the documented record](https://authority.md/guides/how-the-great-investors-actually-think)
- [The reporting disciplines that actually hold up: Hitchens, Attenborough, Terkel and the documented method](https://authority.md/guides/journalism-frameworks-hitchens-attenborough-terkel)
- [Marketing frameworks that survive contact with a real campaign: Hormozi, Ogilvy, Godin and the documented method](https://authority.md/guides/marketing-frameworks-hormozi-ogilvy-godin)
- [Military strategy frameworks applied to modern decisions: Clausewitz, Eisenhower, Grant and the documented doctrine](https://authority.md/guides/military-strategy-frameworks-clausewitz-eisenhower-grant)
- [How movements actually get built: King, Nightingale, Burke and the documented organising method](https://authority.md/guides/movement-building-frameworks-king-nightingale-burke)
- [The creative frameworks behind Eno, Bowie and Davis: what the documented record actually shows](https://authority.md/guides/musician-creative-frameworks-eno-bowie-davis)
- [Negotiation mental models that survive contact with a real counterparty](https://authority.md/guides/negotiation-mental-models-that-survive-contact)
- [The performance frameworks that actually change behaviour: Clear, Newport, Collins and the evidence behind the habits](https://authority.md/guides/performance-frameworks-clear-newport-collins)
- [Philosophy frameworks for holding a question open: Arendt, Beauvoir, Davis and the documented method](https://authority.md/guides/philosophy-frameworks-arendt-beauvoir-davis)
- [Political leadership frameworks under permanent scrutiny: Thatcher, Ardern, Ginsburg and the documented method](https://authority.md/guides/political-leadership-frameworks-thatcher-ardern-ginsburg)
- [Product management frameworks that actually hold up: Cagan, Torres, Norman and the discipline's real foundations](https://authority.md/guides/product-management-frameworks-cagan-torres-norman)
- [How great scientists actually reasoned: Feynman, Curie, Darwin and the documented methods behind the discoveries](https://authority.md/guides/scientific-thinking-frameworks-feynman-curie-darwin)
- [The engineering frameworks that actually hold up: Carmack, Hopper, Torvalds and the documented method](https://authority.md/guides/software-engineering-frameworks-carmack-hopper-torvalds)
- [How historical leaders actually reasoned under pressure: Aurelius, Lincoln, Sun Tzu and the documented record](https://authority.md/guides/strategic-thinking-frameworks-aurelius-lincoln-sun-tzu)
- [The operating frameworks behind Jobs, Bezos and Musk: what the documented record actually shows](https://authority.md/guides/tech-visionary-frameworks-jobs-bezos-musk)
- [Who the Creative Stack is for, and what ten approaches give you that one influence can't](https://authority.md/guides/who-the-creative-stack-is-for)
- [Who the Decision-Maker's Stack is for, and what ten cross-domain minds give you that one field can't](https://authority.md/guides/who-the-decision-makers-stack-is-for)
- [Who the Engineer's Stack is for, and what ten minds give you that one changelog can't](https://authority.md/guides/who-the-engineers-stack-is-for)
- [Who the Founder Stack is for, and what ten thinkers give you that one can't](https://authority.md/guides/who-the-founder-stack-is-for)
- [Who the Investor's Stack is for, and what ten frameworks give you that one favourite investor can't](https://authority.md/guides/who-the-investors-stack-is-for)
- [Who the Leadership Stack is for, and what ten operators give you that one management book can't](https://authority.md/guides/who-the-leadership-stack-is-for)
- [Who Women Who Built Things is for, and what ten builders give you that one biography can't](https://authority.md/guides/who-women-who-built-things-is-for)
- [The writing frameworks that actually persuade: Didion, Morrison, Baldwin and the documented craft](https://authority.md/guides/writing-frameworks-didion-morrison-baldwin)

### AI Thinking

- [Tools vs Frameworks: What's the Difference, and Which Do You Want?](https://authority.md/guides/tools-vs-frameworks)
- [Which Tool Should You Buy? An Honest Decision Guide](https://authority.md/guides/which-tool-to-buy)
- [Best places to buy Claude Skills in 2026: marketplaces compared](https://authority.md/guides/best-places-to-buy-claude-skills)
- [Where to buy AI thinking frameworks: 2026 buyer's guide](https://authority.md/guides/where-to-buy-ai-thinking-frameworks)
- [authority.md vs Think Like Them: Honest Comparison](https://authority.md/guides/authority-md-vs-think-like-them)
- [authority.md vs Writing Your Own Prompts: Which Actually Works?](https://authority.md/guides/authority-md-vs-writing-your-own)
- [How to Give Your AI Agent a Thinking Framework (API Guide)](https://authority.md/guides/ai-agent-thinking-framework-api)
- [Claude Skill vs Custom GPT vs System Prompt: Which Should You Use?](https://authority.md/guides/claude-skill-vs-custom-gpt-vs-system-prompt)
- [Stacking Thinking Frameworks: Which Ones Combine Well?](https://authority.md/guides/stacking-thinking-frameworks)
- [Which Thinking Framework Should You Buy? An Honest Decision Guide](https://authority.md/guides/which-thinking-framework-to-buy)

### ChatGPT Tutorials

- [Use a Thinking Framework in ChatGPT, Gemini & Other LLMs](https://authority.md/guides/how-to-use-md-thinking-framework)

### Claude Tutorials

- [How to Install a Claude Skill from authority.md (in 60 seconds)](https://authority.md/guides/install-claude-skill-authority-md)
- [What Is a Claude Skill? A Plain-English Explainer](https://authority.md/guides/what-is-a-claude-skill)

## Categories

- [Tech Visionary](https://authority.md/browse?category=Tech%20Visionary)
- [Developer](https://authority.md/browse?category=Developer)
- [Investor](https://authority.md/browse?category=Investor)
- [Sports Icon](https://authority.md/browse?category=Sports%20Icon)
- [Coach & Leader](https://authority.md/browse?category=Coach%20%26%20Leader)
- [Historical Leader](https://authority.md/browse?category=Historical%20Leader)
- [Political Leader](https://authority.md/browse?category=Political%20Leader)
- [Philosopher](https://authority.md/browse?category=Philosopher)
- [Educator](https://authority.md/browse?category=Educator)
- [Activist](https://authority.md/browse?category=Activist)
- [Scientist & Thinker](https://authority.md/browse?category=Scientist%20%26%20Thinker)
- [Creative Visionary](https://authority.md/browse?category=Creative%20Visionary)
- [Filmmaker](https://authority.md/browse?category=Filmmaker)
- [Writer & Cultural Critic](https://authority.md/browse?category=Writer%20%26%20Cultural%20Critic)
- [Marketing & Sales](https://authority.md/browse?category=Marketing%20%26%20Sales)
- [Performance & Mindset](https://authority.md/browse?category=Performance%20%26%20Mindset)
- [Business Icon](https://authority.md/browse?category=Business%20Icon)
- [Musician](https://authority.md/browse?category=Musician)
- [Comedian](https://authority.md/browse?category=Comedian)
- [Game Designer](https://authority.md/browse?category=Game%20Designer)
- [Spiritual Teacher](https://authority.md/browse?category=Spiritual%20Teacher)
- [Architect & Designer](https://authority.md/browse?category=Architect%20%26%20Designer)
- [Chef](https://authority.md/browse?category=Chef)
- [Journalist](https://authority.md/browse?category=Journalist)
- [Military Strategist](https://authority.md/browse?category=Military%20Strategist)
- [Fashion Designer](https://authority.md/browse?category=Fashion%20Designer)
- [Behavioural Science](https://authority.md/browse?category=Behavioural%20Science)
- [Negotiator](https://authority.md/browse?category=Negotiator)
- [Economist](https://authority.md/browse?category=Economist)
- [Product Leader](https://authority.md/browse?category=Product%20Leader)
- [Satirist & Screenwriter](https://authority.md/browse?category=Satirist%20%26%20Screenwriter)
- [AI Researcher](https://authority.md/browse?category=AI%20Researcher)
- [Operator & Systems](https://authority.md/browse?category=Operator%20%26%20Systems)
- [Medicine & Health](https://authority.md/browse?category=Medicine%20%26%20Health)
- [Legal Mind](https://authority.md/browse?category=Legal%20Mind)
- [Explorer & Adventurer](https://authority.md/browse?category=Explorer%20%26%20Adventurer)
- [Bootstrapper](https://authority.md/browse?category=Bootstrapper)
- [Psychotherapist](https://authority.md/browse?category=Psychotherapist)
- [Dancer & Choreographer](https://authority.md/browse?category=Dancer%20%26%20Choreographer)
- [Historian](https://authority.md/browse?category=Historian)
- [Photographer & Visual Artist](https://authority.md/browse?category=Photographer%20%26%20Visual%20Artist)
- [Mathematician](https://authority.md/browse?category=Mathematician)
- [Literary Mind](https://authority.md/browse?category=Literary%20Mind)
- [Myth & Archetype](https://authority.md/browse?category=Myth%20%26%20Archetype)
- [Consultant & Advisor](https://authority.md/browse?category=Consultant%20%26%20Advisor)
- [Business Strategist](https://authority.md/browse?category=Business%20Strategist)
- [People & Culture](https://authority.md/browse?category=People%20%26%20Culture)
- [Sales Leader](https://authority.md/browse?category=Sales%20Leader)

## For LLM agents

Extended catalog: [https://authority.md/llms-full.txt](https://authority.md/llms-full.txt)
Sitemap: [https://authority.md/sitemap.xml](https://authority.md/sitemap.xml)
Working prompts extracted from the AI Practice guides, machine-readable: [https://authority.md/prompts.json](https://authority.md/prompts.json)

Each framework follows a consistent structure: YAML frontmatter with name/description/focus/category, H1 with framework name, H2 with focus phrase, "Who This Is For", "Core Philosophy", numbered list of "Five Mental Models" (each with bold name and em-dash), "Decision Heuristics", "Signature Questions", "What They Would NOT Do", an "Activation Prompt" in a blockquote, and a "Worked Example".

## Attribution

All frameworks are attributional, not impersonational — distilled mental-model toolkits inspired by each subject's publicly documented philosophy, never claims to represent the subject.